Isetan Mitsukoshi Ltd. is collaborating with Wakayama Prefecture to promote the traditional industries and techniques of Wakayama Prefecture both domestically and internationally through the "Rediscover the Appeal of Wakayama Products" initiative. Launched in 2017, this year marks its fourth year.
The "Rediscover the Appeal of Wakayama Products" initiative connects producers and customers by showcasing the flavors and techniques woven with tradition and innovation. Department store buyers act as a hub to develop products tailored to market needs and leverage sales channels to expand product offerings. We will introduce the passion of producers who put their heart and soul into their craftsmanship, as well as collaborative products, as a new form of tradition.
Purpose of the Initiative
Aiming to realize "Isetan Mitsukoshi Group connecting people and the times," one of our key sustainability initiatives is "connecting people and communities." We have long been committed to reconstructing Japan's world-renowned traditions, culture, and aesthetic sense and promoting them as new value. Specifically, our buyers visit manufacturing sites, analyze the technical strengths of each business, consider the business's perspective, and provide matching and support to enable the business to continue its activities as an individual. We also leverage our buyers' networks to propose ways to enhance each business's strengths by matching them with brands, and provide advice and know-how for business product development.
Supporting Local Businesses Using E-Commerce
We aim to provide a continuous sales channel by utilizing our online site.
■Introducing Wakayama's traditions, techniques, and the thoughts of business owners on the "Wakayama Manufacturing" special site
https://www.mistore.jp/shopping/feature/shops_f2/st_wakayama_lp_sp.html
■Featured on "MOO:D MARK by ISETAN," which proposes new ways of giving gifts through "social gifting"
https://moodmark.mistore.jp/journal0121/012108/?utm_source=pr&utm_medium=wakayamarelease&utm_campaign=20210215
Isetan Mitsukoshi Online Store Food: Monday, February 15th - Wednesday, March 31st
＜Kitakawa Shoten＞
Founded in 1900, this bean paste factory has been in business for over 100 years, cherishing the philosophy of "timeless fashion" while continuing to strive to produce delicious bean paste. Using a unique method called "mame-goroshi" (bean killing), directly taught to them by "wandering bean paste craftsman" Obata Toshiyasu, they produce exceptional bean paste, which thoroughly seals in the aroma.
Bean Paste 3-Type Tasting Set 1,296 yen
We'd like to introduce you to a tasting set that will allow you to experience the deliciousness of bean paste. We have selected three different types of bean paste: Kitaroman (strong aroma), Shumari (mild aroma), and Erimo (neutral, subtle flavor).
＜Tsukuno Foods Industry＞
Founded in 1947, Tsukuno Foods Industry has been producing rice bran oil for over half a century, focusing on Japan's precious domestic resource, "rice bran." We have launched "come x come," which uses rice bran oil, packed with nutrients derived from brown rice, and healthy rice flour. We aim to create a brand that helps expand rice consumption and improve Japan's food self-sufficiency rate, while also enjoying delicious flavors.
Japanese Financier 6 Variety Assortment Set 1,620 yen
These financiers are made using rice bran and rice flour, without any of the butter found in traditional financiers. We are introducing an assortment of six varieties that are specifically designed for Japanese flavors: plain, sesame, roasted green tea, matcha red bean, salt, and wasanbon.
＜Iseya＞
is a butcher shop that introduces brand-name beef from all over Japan, including Wakayama's famous Kumano beef. Founded in 1963, for half a century the owner has personally selected the meat, purchasing only the whole carcass he is confident in and processing it in-house, allowing us to offer delicious meat at an affordable price.
Kumano Beef Cuts Tasting Yakiniku Set 3,240 yen
Introducing a Kumano Beef Cuts Tasting Set. The cuts include aitchbone, rump, and loin. This time, we'll be pairing these cuts with sansho pepper from Kanja Sanshoen, which will make the beef cuts taste even more delicious.
＜Kanja Sanshoen＞
Kishu is the number one producer of sansho pepper in Japan. It is characterised by its high quality. This is the result of a variety known as "budo sansho", which has large berries with thick skin that resemble bunches of grapes, and the accumulation of cultivation techniques dating back many years in an ideal location and environment for sansho pepper. manages everything from cultivation to processing and sales in an integrated manner, allowing it to deliver the best products in the best condition.
Kumano Beef and Sansho Pepper Set 2,268 yen
From the sansho pepper seasonings, which are carefully crafted from seeds picked one by one by hand, we have selected three types: grated sansho pepper, powdered sansho pepper, and Kioku Goko, to help you enjoy each cut of Kumano beef even more.
＜Armarine Kindai＞
＜Armarine Kindai＞ is a 70-year-old fish farming company run by the Kindai University Fisheries Research Institute. It uses its unique aquaculture technology to provide a consistent management system from eggs to adult fish, and is committed to providing safety, peace of mind, and the pursuit of deliciousness. It sells high-quality fish that are raised in a stress-free environment without relying on medicines.
Kindai Red Sea Bream 4-Type Grilled Set 6,480 yen
Individually packaged products available in four flavors: salt-grilled, teriyaki, yuzu flavor, and saikyo-yaki. Easy to eat, only requires heating in the microwave, the flesh is plump, and you can enjoy a taste close to that of freshly cooked fish.
Mitsukoshi Isetan Online Store Living & Art: From Wednesday, March 3rd
delivers high-quality, original products through an integrated production process from dyeing, weaving, to finishing. They develop attractive products using fabrics woven on wired looms, which are rare in Japan, and on rare velvet looms.
■Watch the video here https://youtu.be/LHVfVKVPijk
Isetan Mitsukoshi Limited Edition Square Bags (From front) S 10,780 yen, M 14,300 yen, L 19,800 yen
"Taenaka No Nuno" uses fabric produced in the same factory that produces fabric for the National Diet Building and train seats. The outer fabric is made of shiny velvet with a gorgeous pattern, so you can choose which side to show depending on your outfit and mood that day.
Online Store MOO:D MARK by ISETAN: From Tuesday, February 16th
has been in business for many years as a wholesaler specializing in fresh tuna at Kishu Katsuura Port, Japan's largest fresh tuna landing port. As a long-established tuna specialty store, we deliver fresh tuna and tuna products that meet the needs of the times while inheriting the traditions and discerning eye of our customers.
Chewy Tuna Prosciutto 3,240 yen
High-quality tuna, carefully selected using the discerning eye cultivated by the fourth generation, is carefully sliced one piece at a time. With exceptional freshness, a chewy texture, and a taste that concentrates the umami of tuna like never before. This tasting set includes 12 pieces of yellowfin tuna and albacore tuna, and is recommended for gourmets and as a snack to go with alcohol.
＜Souhonke Surugaya Zenemon＞
A long-established Japanese confectionery shop celebrating 560 years in business. Its neri yokan, made with agar, is said to have been invented by Okamoto Zenemon the fifth generation and perfected by the sixth, and it captured the hearts of many feudal lords at the time. The same spirit and manufacturing methods are still used to create the smooth bean paste, which has a rich red bean flavor and rich sweetness and leaves a smooth, elegant aftertaste.
Yokan 4,320 yen
This yokan has a new texture that makes it a perfect gift and can be enjoyed paired with coffee or tea. This attempt expands the ways to enjoy yokan by adding mandarin oranges, figs, walnuts and more to handmade yokan. The yokan are small so that you can enjoy a variety of flavors. The set of four arrives wrapped in a bright, geometric-patterned furoshiki wrapping cloth.
＜HERB＋CAFE＞
is a cafe located in Aridagawa-cho, Wakayama. Its popular offerings include its original blends of herbal teas, created using home-grown herbs. This is a herbal tea set that you'll want to enjoy any time of the day, morning, noon or night.
Herbal Tea 2,160 yen each
Together with Yoshihiro Kono, owner of HERB+CAFE, we have developed original blend herbal teas to suit three occasions: morning, afternoon, and evening. We have also proposed new packaging. The amount of tea leaves is about twice that of a regular tea bag, and the robust, clear flavor can be enjoyed even in a teapot.
＜Armarine Kindai＞
"Domestic Unheated Caviar" was created in 2008 after 13 years of research by the Kindai University Fisheries Research Institute. It uses sturgeon eggs raised in the pure river waters that flow through the foothills of Wakayama. Managed and raised using sustainably methods, it is an ethical attempt that also addresses the depletion of natural resources.
KINDAI CAVIAR Kindai Caviar 3,888 yen
"Unheated domestic caviar" from Shingu, Wakayama Prefecture. It's a slightly smaller size than usual, so you can eat it all in one sitting, and it's reasonably priced. The appeal of unheated caviar is the distinctive texture it has. The freshness of the caviar pops in your mouth, followed by a creamy, mellow texture. Finally, the natural aroma of the caviar fills your mouth. It's also recommended as a gift for alcohol lovers.
Click here for company press release details
The "Rediscover the Appeal of Wakayama Products" initiative connects producers and customers by showcasing the flavors and techniques woven with tradition and innovation. Department store buyers act as a hub to develop products tailored to market needs and leverage sales channels to expand product offerings. We will introduce the passion of producers who put their heart and soul into their craftsmanship, as well as collaborative products, as a new form of tradition.
Purpose of the Initiative
Aiming to realize "Isetan Mitsukoshi Group connecting people and the times," one of our key sustainability initiatives is "connecting people and communities." We have long been committed to reconstructing Japan's world-renowned traditions, culture, and aesthetic sense and promoting them as new value. Specifically, our buyers visit manufacturing sites, analyze the technical strengths of each business, consider the business's perspective, and provide matching and support to enable the business to continue its activities as an individual. We also leverage our buyers' networks to propose ways to enhance each business's strengths by matching them with brands, and provide advice and know-how for business product development.
Supporting Local Businesses Using E-Commerce
We aim to provide a continuous sales channel by utilizing our online site.
■Introducing Wakayama's traditions, techniques, and the thoughts of business owners on the "Wakayama Manufacturing" special site
https://www.mistore.jp/shopping/feature/shops_f2/st_wakayama_lp_sp.html
■Featured on "MOO:D MARK by ISETAN," which proposes new ways of giving gifts through "social gifting"
https://moodmark.mistore.jp/journal0121/012108/?utm_source=pr&utm_medium=wakayamarelease&utm_campaign=20210215
Isetan Mitsukoshi Online Store Food: Monday, February 15th - Wednesday, March 31st
＜Kitakawa Shoten＞
Founded in 1900, this bean paste factory has been in business for over 100 years, cherishing the philosophy of "timeless fashion" while continuing to strive to produce delicious bean paste. Using a unique method called "mame-goroshi" (bean killing), directly taught to them by "wandering bean paste craftsman" Obata Toshiyasu, they produce exceptional bean paste, which thoroughly seals in the aroma.
Bean Paste 3-Type Tasting Set 1,296 yenWe'd like to introduce you to a tasting set that will allow you to experience the deliciousness of bean paste. We have selected three different types of bean paste: Kitaroman (strong aroma), Shumari (mild aroma), and Erimo (neutral, subtle flavor).
＜Tsukuno Foods Industry＞
Founded in 1947, Tsukuno Foods Industry has been producing rice bran oil for over half a century, focusing on Japan's precious domestic resource, "rice bran." We have launched "come x come," which uses rice bran oil, packed with nutrients derived from brown rice, and healthy rice flour. We aim to create a brand that helps expand rice consumption and improve Japan's food self-sufficiency rate, while also enjoying delicious flavors.
Japanese Financier 6 Variety Assortment Set 1,620 yenThese financiers are made using rice bran and rice flour, without any of the butter found in traditional financiers. We are introducing an assortment of six varieties that are specifically designed for Japanese flavors: plain, sesame, roasted green tea, matcha red bean, salt, and wasanbon.
＜Iseya＞
Kumano Beef Cuts Tasting Yakiniku Set 3,240 yenIntroducing a Kumano Beef Cuts Tasting Set. The cuts include aitchbone, rump, and loin. This time, we'll be pairing these cuts with sansho pepper from Kanja Sanshoen, which will make the beef cuts taste even more delicious.
＜Kanja Sanshoen＞
Kishu is the number one producer of sansho pepper in Japan. It is characterised by its high quality. This is the result of a variety known as "budo sansho", which has large berries with thick skin that resemble bunches of grapes, and the accumulation of cultivation techniques dating back many years in an ideal location and environment for sansho pepper.
Kumano Beef and Sansho Pepper Set 2,268 yenFrom the sansho pepper seasonings, which are carefully crafted from seeds picked one by one by hand, we have selected three types: grated sansho pepper, powdered sansho pepper, and Kioku Goko, to help you enjoy each cut of Kumano beef even more.
＜Armarine Kindai＞
＜Armarine Kindai＞ is a 70-year-old fish farming company run by the Kindai University Fisheries Research Institute. It uses its unique aquaculture technology to provide a consistent management system from eggs to adult fish, and is committed to providing safety, peace of mind, and the pursuit of deliciousness. It sells high-quality fish that are raised in a stress-free environment without relying on medicines.
Kindai Red Sea Bream 4-Type Grilled Set 6,480 yenIndividually packaged products available in four flavors: salt-grilled, teriyaki, yuzu flavor, and saikyo-yaki. Easy to eat, only requires heating in the microwave, the flesh is plump, and you can enjoy a taste close to that of freshly cooked fish.
Mitsukoshi Isetan Online Store Living & Art: From Wednesday, March 3rd
■Watch the video here https://youtu.be/LHVfVKVPijk
Isetan Mitsukoshi Limited Edition Square Bags (From front) S 10,780 yen, M 14,300 yen, L 19,800 yen"Taenaka No Nuno" uses fabric produced in the same factory that produces fabric for the National Diet Building and train seats. The outer fabric is made of shiny velvet with a gorgeous pattern, so you can choose which side to show depending on your outfit and mood that day.
Online Store MOO:D MARK by ISETAN: From Tuesday, February 16th
Chewy Tuna Prosciutto 3,240 yenHigh-quality tuna, carefully selected using the discerning eye cultivated by the fourth generation, is carefully sliced one piece at a time. With exceptional freshness, a chewy texture, and a taste that concentrates the umami of tuna like never before. This tasting set includes 12 pieces of yellowfin tuna and albacore tuna, and is recommended for gourmets and as a snack to go with alcohol.
＜Souhonke Surugaya Zenemon＞
A long-established Japanese confectionery shop celebrating 560 years in business. Its neri yokan, made with agar, is said to have been invented by Okamoto Zenemon the fifth generation and perfected by the sixth, and it captured the hearts of many feudal lords at the time. The same spirit and manufacturing methods are still used to create the smooth bean paste, which has a rich red bean flavor and rich sweetness and leaves a smooth, elegant aftertaste.
Yokan 4,320 yenThis yokan has a new texture that makes it a perfect gift and can be enjoyed paired with coffee or tea. This attempt expands the ways to enjoy yokan by adding mandarin oranges, figs, walnuts and more to handmade yokan. The yokan are small so that you can enjoy a variety of flavors. The set of four arrives wrapped in a bright, geometric-patterned furoshiki wrapping cloth.
＜HERB＋CAFE＞
Together with Yoshihiro Kono, owner of HERB+CAFE, we have developed original blend herbal teas to suit three occasions: morning, afternoon, and evening. We have also proposed new packaging. The amount of tea leaves is about twice that of a regular tea bag, and the robust, clear flavor can be enjoyed even in a teapot.
＜Armarine Kindai＞
"Domestic Unheated Caviar" was created in 2008 after 13 years of research by the Kindai University Fisheries Research Institute. It uses sturgeon eggs raised in the pure river waters that flow through the foothills of Wakayama. Managed and raised using sustainably methods, it is an ethical attempt that also addresses the depletion of natural resources.
KINDAI CAVIAR Kindai Caviar 3,888 yen"Unheated domestic caviar" from Shingu, Wakayama Prefecture. It's a slightly smaller size than usual, so you can eat it all in one sitting, and it's reasonably priced. The appeal of unheated caviar is the distinctive texture it has. The freshness of the caviar pops in your mouth, followed by a creamy, mellow texture. Finally, the natural aroma of the caviar fills your mouth. It's also recommended as a gift for alcohol lovers.
Click here for company press release details
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