COACH and AMBUSH have collaborated in a unique way. This collaboration commemorates the opening of Coach Shinjuku, the brand's 10th flagship store in Japan, and is available in limited quantities in-store. The release date is October 29th, the same day Coach Shinjuku opens. Limited quantities of 10 items will be sold at each store, exclusively at the Shinjuku, Ginza, Omotesando, and Shibuya flagship stores, as well as COACH.COM (online store). This "COACH x AMBUSH Bag Charm Bracelet" (¥23,000) was designed to complement "The Rhyder," a signature bag from Coach's Fall 2014 collection. It can be used as a charm by hanging it from the handle, or as a bracelet or choker necklace, making it a three-way piece. "The Rhyder" reinterprets the characteristics of workwear in Coach's Fall 2014 collection, which tells the story of a girl from New York traveling through America. Regarding this collaboration, Coach Executive Creative Director Stuart Vevers commented, "Yoon has a cool, urban attitude that we all associate with New York. I love how her unique perspective is reflected in the products." Meanwhile, Ambush designer Yoon said, "For this project, I was inspired by the playfulness and individuality hidden in friendship bracelets. I think the products have a nostalgic feel that reminds me of when I was growing up, while also feeling unexpected and urban fresh."