Coach x Snoopy collaboration! Pop-up at Hankyu Umeda. Official iPhone app also released.

Oct 15, 2014

COACH has announced a collaboration collection with Peanuts, the iconic series known for its characters like Snoopy. A pop-up store will open on the first floor of the Hankyu Umeda Main Store on October 15th, and the collection will also be available at the Coach Shinjuku store, opening on October 29th.

The collection centers on leather bags and accessories featuring Coach's glove-tanned leather embossed with early Peanuts illustrations. Snoopy and other Peanuts characters are combined in a monochromatic color palette of black, white, and Woodstock yellow. Bags include satchels, totes, and duffels in a variety of sizes. Accessories include portfolios, wallets, keychains, and bracelets. Also available are a black leather doll and a T-shirt with a reverse print of the illustration. Each item comes with a "Coach Story Patch" engraved with a serial number.

In addition, Coach's first iPhone app will be launched in late October. The app allows users to access information about Coach items and shop, and also features Peanuts character camera frames and character diagnostics. Additionally, when users hold their iPhone over the characters on the collaboration products, the characters dance. The app is free.

Coach Executive Creative Director Stuart Vevers said, "Peanuts and Snoopy are characters that everyone has owned at some point, and they remain beloved to this day. It all started with wanting to incorporate Snoopy's charm and playfulness into Coach while infusing it with a slightly more mature, edgy appeal. I think the playfulness is further accentuated by using Coach's signature high-quality leather."

The pop-up store will be open from October 15th to 21st in the women's bag section on the first floor of the Hankyu Umeda Main Store. The products will also be sold at the Coach Shinjuku store, which will have its grand opening on October 29th.
HEW
  • Coach x Peanuts
  • (Left) Snoopy Surrey Satchel 82,000 yen (Right) Snoopy Mini Surrey Satchel 69,000 yen
  • (Left) Snoopy Coach Taxi Tote 28 68,000 yen (Right) Snoopy Coach Taxi Tote 24 60,000 yen
  • Snoopy Bleecker Duffle 76,000 yen
  • Snoopy Mini Zip Around 52,000 yen
  • Snoopy Leather Turnlock Bracelet 33,000 yen
  • Snoopy T-Shirt 23,000 yen
  • (Top left) Snoopy Extra Large Folio 40,000 yen (Top right) Snoopy Large Folio 34,000 yen (Bottom left) Snoopy Medium Folio 27,000 yen (Bottom right) Snoopy Small Folio 21,000 yen
  • Leather Snoopy Doll XL 225,000 yen, Large 165,000 yen, Medium 85,000 yen, Small 56,000 yen
  • Peanuts Rare Wall Art 220,000 yen
  • iPhone app
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