H&M (Hennes & Mauritz), which provides fashion and quality at the best price in a sustainable manner, has appointed NiziU as its Asia ambassador for its 2021 Spring/Summer campaign, "H&M♥NiziU (H&M Loves)". The "H&M♥NiziU" collection will be available in H&M stores nationwide and on the official H&M online store (hm.com) from February 18th. Additionally, it will be available in approximately 500 stores in eight Asian markets, including China and Malaysia.
This campaign marks NiziU's first time serving as an ambassador for a fashion brand and its Asian operations, and the campaign video will be released on H&M's official YouTube channel starting today.
The "H&M♥NiziU" campaign is themed around the message that "enjoying everyday life through fashion" will inspire people to feel excited about the arrival of spring and feel a little happier by dressing up, especially now that opportunities to travel and go out with family and friends are limited. The collection will be available in H&M stores nationwide and on the official H&M online store (hm.com) from February 18th. In addition, this collection will be available in approximately 500 stores in eight Asian markets, including China, Taiwan, Hong Kong, Malaysia, Vietnam, Singapore, and Macau, making this the largest number of markets to ever feature a collection in a Japanese campaign.
Campaign Video
https://youtu.be/Di7qCljvRh0
The global girl group NiziU will be featured in this campaign. This marks the group's first time serving as ambassadors for a fashion brand, and their first time appearing in advertising in Asia. The campaign visuals and video, released today, feature NiziU members dressed in the collection, striking refreshing poses and expressions. Behind-the-scenes footage and special content will be released soon.
This Asia-exclusive collection is inspired by Asian girls. Based on the nostalgic atmosphere and pastel colors that are the trends for Spring/Summer 2021, the lineup features blouses and dresses with distinctive designs, such as see-through fabrics, floral prints, large collars, and ribbons, creating a trendy look with just one piece.
This collection is available in stores and on the official H&M online store (hm.com). In order to prevent the spread of COVID-19, in-store purchases will be via online application and lottery system in advance. For more information, please see the "How to Purchase" section below.
Campaign visuals and collection lineup
From left: (RIKU) Cardigan 2,999 yen, Cotton blouse 2,499 yen, Jacquard pattern skirt 1,499 yen
(RIO) Short dress 2,999 yen
(MAYA) Faux fur collar cardigan 2,999 yen, Heart T-shirt 999 yen, Distressed denim 3,999 yen
(NINA) Lace collar dress 3,999 yen
(MAKO) Oversized jacket 3,999 yen, Tops 2,499 yen, A-line skirt 2,499 yen
/>(RIMA) Cropped blazer 2,999 yen Wide pants 2,999 yen Mesh top 1,799 yen
(MAYUKA) Lace collar dress 3,999 yen
(AYAKA) Heart T-shirt 999 yen Jacquard pattern skirt 1,499 yen
Images of products from the ``H&M♥NiziU'' collection (excerpts)
※All prices include tax.
Lace-collar dress ¥3,999
Short dress ¥2,999
Heart T-shirt ¥999
Puff Sleeve Blouse ¥1,499
Jacquard Pattern Skirt ¥1,499
(From left) Cotton Blouse ¥2,499 Cardigan ¥2,999
Faux Fur Collar Cardigan ¥2,999
(From left) Cropped blazer 2,999 yen Wide pants 2,999 yen*As the arrival date for this product has not yet been determined, we will announce it on the official H&M Twitter account once it is confirmed.
(From left) Mesh top ¥1,799 Short-sleeved blouse ¥2,999
(From left) Short cardigan ¥3,999 Short sweat parka ¥2,999
Cotton poplin dress ¥2,999
(From left) Oversized jacket ¥3,999 A-line skirt ¥2,499
Distressed denim ¥3,999 (Available only in stores)How to purchase in-store
On the first day of release only, as a measure to prevent the spread of COVID-19, numbered tickets will be distributed by lottery to H&M members. A numbered ticket is required to purchase the collection from the time each store opens until the time when numbered tickets are distributed. If you are not yet an H&M member, please proceed to register. Outside of the time when numbered tickets are distributed, all customers can purchase items.
Raffle application period: 8:00am, Tuesday, February 9th, 2021 to 11:59pm, Sunday, February 14th, 2021
Raffle results notification: Wednesday, February 17th, 2021
*Winners will be announced by email. *The winning notification email will inform you of the entry time. Please be sure to visit the winning store at the entry time stated.
*The time when numbered tickets are distributed and the number of winners will vary depending on the store.
*Membership registration is limited to adults, or those aged 16 or over with the consent of a parent, guardian or legal representative (where applicable). People under 16 are not eligible to enter the lottery; however, if the parent, guardian or legal representative (where applicable) of the minor enters and wins, they may bring up to one minor.
If you are not yet an H&M member, register as a new member.
Click "Apply" on the Benefits page in your member account and fill in the required fields.
URL: https://www2.hm.com/ja_jp/login
Twitter Giveaway
Three lucky winners will receive a Polaroid photo autographed by a NiziU member and a set of the matching outfits worn in this giveaway! For more details, please visit H&M Japan's official Twitter account.
Application Period: Wednesday, February 10th to Tuesday, February 23rd
Announcement of Winners: Early March
Follow the official H&M Japan Twitter account and retweet the campaign tweet
*Winners will be announced via DM at a later date. (If you unfollow, we will no longer be able to send you DMs, and you will therefore be ineligible for the lottery.)
URL: https://twitter.com/hmjapan
Campaign Overview
・Campaign name: "H&M♥NiziU"
・Release date: Thursday, February 18
・Domestic sales locations: 94 stores nationwide that carry H&M Divided (stores other than those listed below: H&M Ariake Garden store, H&M AEON Style Shin-Urayasu store, H&M AEON Mall Uki store, H&M AEON Mall Kochi store, H&M AEON Mall Takaoka store, H&M AEON Mall Hiroshima Fuchu store, H&M AEON Mall Miyazaki store, H&M AEON LakeTown Mori store, H&M Ebisubashi store, H&M Olinas Kinshicho store, H&M Coaska Bayside Stores Yokosuka store, H&M The Mall Sendai Nagamachi store, H&M THE OUTLETS HIROSHIMA store, H&M SoCoLa Musashikoganei Cross store, H&M Futago Tamagawa Rise store, H&M LaSola Sapporo store, H&M LaLaport EXPOCITY store, H&M LaLaport Tachikawa Tachihi store), and the official online store (hm.com) *The three stores that are closed on February 18th (H&M Sendai PARCO store, H&M Lalaport TOKYO-BAY store, H&M Lalaport Yokohama store) will release the product on February 19th.
*Release dates in other Asian countries will vary depending on the country.
・'H&M♥NiziU' campaign site (released from 10:00 AM on 2/18)
https://www2.hm.com/ja_jp/divided/campaigns/5283a-rainbow-blue.html
NiziU profile
(From left) NINA / MAYA / RIO / MIIHI / RIMA / MAKO / AYAKA / MAYUKA / RIKUA global girl group selected from 10,000 people from Sony Music x JYP's joint audition project, "Nizi Project." Her pre-debut digital mini-album "Make you happy" achieved the remarkable feat of becoming the first female artist to simultaneously reach No. 1 in three digital chart categories, achieving over 100,000 digital album downloads and winning 110 titles on music charts worldwide. The lead track, "Make you happy," has been streamed over 100 million times, and the music video has surpassed 200 million views on YouTube, making it a smash hit to this day. In December 2020, she made her long-awaited debut with the single "Step and a step," which reached No. 1 on the Oricon weekly singles chart and Billboard JAPAN's overall chart. At the end of 2020, she received a special award at the 62nd Japan Record Awards, and made her debut on the 71st NHK Kouhaku Uta Gassen just 29 days after her debut, imprinting her overwhelming presence on audiences.
On April 7, 2021, they will release their long-awaited second single, "Take a picture/Poppin' Shakin'."
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