Bvlgari, the renowned high jeweler from Rome, Italy, will open a pop-up store at The Stage on the first floor of the Ginza Mitsukoshi Main Building for a limited time from February 10, 2021 to March 2, 2021. 

The "Bvlgari Limited-Time Pop-Up Store" will feature a wide range of collections, including jewelry, bridal jewelry, women's and men's watches, and leather goods.
 
The jewelry section will feature the new "Serpenti Viper," released in 2021. Just as a snake repeatedly sheds its skin and constantly transforms, the new collection reinterprets the brand's iconic "Serpenti" (Italian for snake) into a contemporary and sophisticated design. The new collection includes 10 models, including rings, necklaces, and bracelets. The women's watch lineup will feature the "Lucea Skeleton Sakura Japan Limited Edition," scheduled for release in February 2021. This special timepiece, featuring the elegant "Lucea," inspired by light, and the blossoming cherry blossom, a sublime symbol of Japan's emotive beauty, pays homage to ancient Japanese aesthetic concepts. The iconic "Serpenti" collection will feature the new "Serpenti Seduttori," created with the theme of casting a golden glow on all of a woman's beautiful moments in life and making her appreciate the preciousness of time. The men's watch lineup will include the new "Bvlgari Aluminum," which speaks a universal language that transcends gender, age, trends, era, social status, and personal style. The leather collection will feature new "Serpenti Forever" watches, featuring the iconic "Serpenti," featuring milky opal-colored bags and leather accessories crafted with elegantly sparkling metallic karung.
 
Please take this opportunity to visit the "Bvlgari Limited-Time Pop-Up Store," which will feature a wide selection of Bvlgari's new collection.
 
"Serpenti Viper"
 

Necklace PGxDIA 448,000 yen
 
Necklace WGxDIA 740,000 yen
 
 
Ring PGxDIA 490,000 yen
 
"Lucea Skeleton Cherry Blossom Japan Limited Model"
 

PGxSSxDIA 1,450,000 yen
 
"Serpenti Seduttori"
 

PGxSSxDIA 1,320,000 yen
 
 
SSxDIA 740,000 yen
 
"Bvlgari Aluminum"
 

Aluminum x Titanium 315,000 yen
 
 
Aluminum x Titanium 455,000 yen
 
 
Aluminum x Titanium 315,000 yen
 
"Serpenti"
 

Bag Metallic Karung / Milky Opal W18XH15XD9.5cm 415,000 yen
 
 
Bag: Metallic Karung/ Crystal Rose W16XH19XD10cm 420,000 yen
 
"Bvlgari Limited-Time Pop-Up Store"
Wednesday, February 10th – Tuesday, March 2nd
Ginza Mitsukoshi Main Building, 1st Floor, The Stage
4-6-16 Ginza, Chuo-ku, Tokyo
TEL: 03-3562-1111 (main number) / Opening hours: 10:00am – 8:00pm
*Opening hours are subject to change. Please note.
 
For product inquiries: Bvlgari Japan 03-6362-0100
https://www.bulgari.com/ja-jp/
 
Click here for company press release details
 

The "Bvlgari Limited-Time Pop-Up Store" will feature a wide range of collections, including jewelry, bridal jewelry, women's and men's watches, and leather goods.
The jewelry section will feature the new "Serpenti Viper," released in 2021. Just as a snake repeatedly sheds its skin and constantly transforms, the new collection reinterprets the brand's iconic "Serpenti" (Italian for snake) into a contemporary and sophisticated design. The new collection includes 10 models, including rings, necklaces, and bracelets. The women's watch lineup will feature the "Lucea Skeleton Sakura Japan Limited Edition," scheduled for release in February 2021. This special timepiece, featuring the elegant "Lucea," inspired by light, and the blossoming cherry blossom, a sublime symbol of Japan's emotive beauty, pays homage to ancient Japanese aesthetic concepts. The iconic "Serpenti" collection will feature the new "Serpenti Seduttori," created with the theme of casting a golden glow on all of a woman's beautiful moments in life and making her appreciate the preciousness of time. The men's watch lineup will include the new "Bvlgari Aluminum," which speaks a universal language that transcends gender, age, trends, era, social status, and personal style. The leather collection will feature new "Serpenti Forever" watches, featuring the iconic "Serpenti," featuring milky opal-colored bags and leather accessories crafted with elegantly sparkling metallic karung.
Please take this opportunity to visit the "Bvlgari Limited-Time Pop-Up Store," which will feature a wide selection of Bvlgari's new collection.
"Serpenti Viper"

Necklace PGxDIA 448,000 yen

Necklace WGxDIA 740,000 yen

Ring PGxDIA 490,000 yen
"Lucea Skeleton Cherry Blossom Japan Limited Model"

PGxSSxDIA 1,450,000 yen
"Serpenti Seduttori"

PGxSSxDIA 1,320,000 yen

SSxDIA 740,000 yen
"Bvlgari Aluminum"

Aluminum x Titanium 315,000 yen

Aluminum x Titanium 455,000 yen

Aluminum x Titanium 315,000 yen
"Serpenti"

Bag Metallic Karung / Milky Opal W18XH15XD9.5cm 415,000 yen

Bag: Metallic Karung/ Crystal Rose W16XH19XD10cm 420,000 yen
"Bvlgari Limited-Time Pop-Up Store"
Wednesday, February 10th – Tuesday, March 2nd
Ginza Mitsukoshi Main Building, 1st Floor, The Stage
4-6-16 Ginza, Chuo-ku, Tokyo
TEL: 03-3562-1111 (main number) / Opening hours: 10:00am – 8:00pm
*Opening hours are subject to change. Please note.
For product inquiries: Bvlgari Japan 03-6362-0100
https://www.bulgari.com/ja-jp/
Click here for company press release details
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