Shiro Co., Ltd., the developer of the cosmetics brand "SHIRO," is pleased to announce the release of a new "Eau de Parfum Set." Pre-orders will begin at 10:00 AM on February 12, 2021, exclusively on the SHIRO online store, with the set available from February 25, 2021, on the SHIRO online store and in stores nationwide.
A new set of three popular eau de parfums from the fragrance series is now available. This mini-sized set was created in response to customer feedback, who wanted to try a little bit of each scent and use them on the go. The scents are the fresh and refreshing "Soap," the elegant and clean "White Lily," and the calming and gentle "White Tea." Whether you want to enjoy every scent or can't decide which one to choose, you can select a scent to suit your mood and the occasion.
You can also layer scents to enjoy different fragrances. This is a great gift for those considering purchasing a SHIRO fragrance for the first time, as well as for family and friends, to brighten up the daily lives of loved ones.
[Product Features]
● Enjoy three classic fragrances from the SHIRO Eau de Parfum fragrance series, popular for both men and women, with a pleasant scent that suits any occasion and can be worn however you like.
● The portable mini size (10mL) allows you to enjoy the fragrance at home or on the go. It also makes a great gift for loved ones.
● The scent gradually changes over time, providing a pleasant fragrance that lasts for approximately 5-6 hours.
●In addition to the regular product, which comes in a box containing three types, we also offer "Ethical Discount" products at Lumine Est Shinjuku/SHIRO SELF and the SHIRO online store, which allow you to purchase each type individually without the box.
[Sabon] A clear, natural soap scent with a light aroma of fresh fruit
This is SHIRO Fragrance's most popular fragrance, with a fresh, fruity scent based on lemon, orange, and lychee. With a refreshing, clear scent like after a bath, it can be used in the office or at dinner tables.
[Recommended Use]
- For daily scent touch-ups.
- Spray into the air and then walk through it to enjoy the gentle, clear fragrance.
【White Lily】A refreshing and clean fragrance with a sophisticated floral feel
This fragrance is based on gorgeous and elegant floral notes such as lily, jasmine, and rose. The gentle, clear fragrance can be enjoyed anywhere, whether indoors or on the go.
[Recommended Usage]
- Spray on your warm body after a bath. The subtle fragrance at the end of the day will help you relax before bed.
- Layering "White Lily" after "Savon" will create a clean, elegant impression.
[White Tea] A calming, gentle and elegant fragrance filled with the freshness of citrus and greenery
A striking fragrance of fresh green tea enhanced by citrus and floral notes. The gentle and refreshing scent can be enjoyed when you want to change your mood.
[Recommended Usage]
- When you want to change your mood or on rainy days.
- On mornings when you're feeling sleepy and getting dressed, apply it all over your body to feel refreshed.
- Layering "Savon" after "White Tea" will give you an even fresher, cleaner scent.
【How to layer scents】
・On the same area: Spray half the usual amount, then spray the same amount of a different scent on top.
・On different areas: By applying different scents to different areas, such as your arms and feet, you can enjoy scents that give off different impressions depending on your movements.
・Into the space: Spray different scents into the air, and when you pass underneath them you can softly wear the blended scents.
[Ingredients]
[Common to all three types] Ethanol, fragrance, water
Eau de Parfum Set 10mL x 3 types 4,950 yen (tax incl.)
[Ethical Discount] Eau de Parfum Mini Size 10mL 1,601 yen each (tax incl.)
[Ethical Discount]
In line with the ethical perspective that we value, we have prepared packaging-free products. Unfortunately, the paper boxes that are intended to protect the product are thrown away once the product is used. After considering the global environment, the ideal ethical society, and sustainability, we are offering a 3% discount off the regular product price to cover the packaging materials that can be omitted by going package-less.
*The ethical discount on the "Eau de Parfum Set" is for the sale of one type of each.
[Ethical Discount] Participating stores: Lumine Est Shinjuku Store/ SHIRO SELF, SHIRO Online Store
About SHIRO SELF: https://shiro-shiro.jp/ext/shiro_self.html
[Hashtags]
#SHIRO #Shiro #SHIROfragrance #Eau de Parfum #Sabon #White Lily #White Tea #Gift #Ethical Discount
[About the product]
"Eau de Parfum Set" 10mL x 3 types [Sabon, White Lily, White Tea] 4,950 yen (tax included)
[Ethical Discount] Eau de Parfum mini size 10mL each 1,601 yen (tax included)
Pre-orders begin at 10:00 AM on Friday, February 12, 2021 [SHIRO Online Store only]
Thursday, February 25, 2021 Nationwide release
[About SHIRO]
A cosmetics brand started with the simple idea of "making things we want to use every day." With all functions from development to sales in-house, SHIRO has continued to create products based on ethical beliefs since its founding. The brand offers skincare, cosmetics, and fragrances that bring out the full potential of ingredients discovered both in Japan and abroad that have been nurtured in harsh natural environments. In addition to directly managed stores throughout Japan, the brand has also opened a store in London. SHIRO also operates a food selection service [SHIRO LIFE] that delivers carefully selected ingredients, just like the ingredients used in its products; a cafe [SHIRO CAFE] that conveys the deliciousness of ingredients through cooking; and a salon [SHIRO BEAUTY] where customers can experience the beauty proposed by SHIRO to the fullest.
【Company Overview】
Company Name: Shiro Co., Ltd.
Address: 9F Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo 107-0061
Established: October 23, 1989
Representative Director: Hiroe Imai
Business Description: Planning, development, manufacturing, sales, and store operation of the company's own brand "SHIRO" ("SHIRO/Cosmetics and Miscellaneous Goods," "SHIRO LIFE/Food Sales," "SHIRO CAFE/Food and Drink," "SHIRO BEAUTY/Salon"), mail order business operation including the SHIRO online store
URL: https://shiro-shiro.jp/
Click here for company press release details
A new set of three popular eau de parfums from the fragrance series is now available. This mini-sized set was created in response to customer feedback, who wanted to try a little bit of each scent and use them on the go. The scents are the fresh and refreshing "Soap," the elegant and clean "White Lily," and the calming and gentle "White Tea." Whether you want to enjoy every scent or can't decide which one to choose, you can select a scent to suit your mood and the occasion.
You can also layer scents to enjoy different fragrances. This is a great gift for those considering purchasing a SHIRO fragrance for the first time, as well as for family and friends, to brighten up the daily lives of loved ones.
[Product Features]
● Enjoy three classic fragrances from the SHIRO Eau de Parfum fragrance series, popular for both men and women, with a pleasant scent that suits any occasion and can be worn however you like.
● The portable mini size (10mL) allows you to enjoy the fragrance at home or on the go. It also makes a great gift for loved ones.
● The scent gradually changes over time, providing a pleasant fragrance that lasts for approximately 5-6 hours.
●In addition to the regular product, which comes in a box containing three types, we also offer "Ethical Discount" products at Lumine Est Shinjuku/SHIRO SELF and the SHIRO online store, which allow you to purchase each type individually without the box.
[Sabon] A clear, natural soap scent with a light aroma of fresh fruit
This is SHIRO Fragrance's most popular fragrance, with a fresh, fruity scent based on lemon, orange, and lychee. With a refreshing, clear scent like after a bath, it can be used in the office or at dinner tables.
[Recommended Use]
- For daily scent touch-ups.
- Spray into the air and then walk through it to enjoy the gentle, clear fragrance.
【White Lily】A refreshing and clean fragrance with a sophisticated floral feel
This fragrance is based on gorgeous and elegant floral notes such as lily, jasmine, and rose. The gentle, clear fragrance can be enjoyed anywhere, whether indoors or on the go.
[Recommended Usage]
- Spray on your warm body after a bath. The subtle fragrance at the end of the day will help you relax before bed.
- Layering "White Lily" after "Savon" will create a clean, elegant impression.
[White Tea] A calming, gentle and elegant fragrance filled with the freshness of citrus and greenery
A striking fragrance of fresh green tea enhanced by citrus and floral notes. The gentle and refreshing scent can be enjoyed when you want to change your mood.
[Recommended Usage]
- When you want to change your mood or on rainy days.
- On mornings when you're feeling sleepy and getting dressed, apply it all over your body to feel refreshed.
- Layering "Savon" after "White Tea" will give you an even fresher, cleaner scent.
【How to layer scents】
・On the same area: Spray half the usual amount, then spray the same amount of a different scent on top.
・On different areas: By applying different scents to different areas, such as your arms and feet, you can enjoy scents that give off different impressions depending on your movements.
・Into the space: Spray different scents into the air, and when you pass underneath them you can softly wear the blended scents.
[Ingredients]
[Common to all three types] Ethanol, fragrance, water
Eau de Parfum Set 10mL x 3 types 4,950 yen (tax incl.) [Ethical Discount] Eau de Parfum Mini Size 10mL 1,601 yen each (tax incl.) [Ethical Discount]
In line with the ethical perspective that we value, we have prepared packaging-free products. Unfortunately, the paper boxes that are intended to protect the product are thrown away once the product is used. After considering the global environment, the ideal ethical society, and sustainability, we are offering a 3% discount off the regular product price to cover the packaging materials that can be omitted by going package-less.
*The ethical discount on the "Eau de Parfum Set" is for the sale of one type of each.
[Ethical Discount] Participating stores: Lumine Est Shinjuku Store/ SHIRO SELF, SHIRO Online Store
About SHIRO SELF: https://shiro-shiro.jp/ext/shiro_self.html
[Hashtags]
#SHIRO #Shiro #SHIROfragrance #Eau de Parfum #Sabon #White Lily #White Tea #Gift #Ethical Discount
[About the product]
"Eau de Parfum Set" 10mL x 3 types [Sabon, White Lily, White Tea] 4,950 yen (tax included)
[Ethical Discount] Eau de Parfum mini size 10mL each 1,601 yen (tax included)
Pre-orders begin at 10:00 AM on Friday, February 12, 2021 [SHIRO Online Store only]
Thursday, February 25, 2021 Nationwide release
[About SHIRO]
A cosmetics brand started with the simple idea of "making things we want to use every day." With all functions from development to sales in-house, SHIRO has continued to create products based on ethical beliefs since its founding. The brand offers skincare, cosmetics, and fragrances that bring out the full potential of ingredients discovered both in Japan and abroad that have been nurtured in harsh natural environments. In addition to directly managed stores throughout Japan, the brand has also opened a store in London. SHIRO also operates a food selection service [SHIRO LIFE] that delivers carefully selected ingredients, just like the ingredients used in its products; a cafe [SHIRO CAFE] that conveys the deliciousness of ingredients through cooking; and a salon [SHIRO BEAUTY] where customers can experience the beauty proposed by SHIRO to the fullest.
【Company Overview】
Company Name: Shiro Co., Ltd.
Address: 9F Aoyama Palacio Tower, 3-6-7 Kita-Aoyama, Minato-ku, Tokyo 107-0061
Established: October 23, 1989
Representative Director: Hiroe Imai
Business Description: Planning, development, manufacturing, sales, and store operation of the company's own brand "SHIRO" ("SHIRO/Cosmetics and Miscellaneous Goods," "SHIRO LIFE/Food Sales," "SHIRO CAFE/Food and Drink," "SHIRO BEAUTY/Salon"), mail order business operation including the SHIRO online store
URL: https://shiro-shiro.jp/
Click here for company press release details
The press releases included in this article have been provided by PR TIMES Inc. and are published in their original form. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
