ADAM ET ROPE', operated by Jun Co., Ltd., will release collaboration items with GODIVA, a leading premium chocolate brand founded in Belgium in 1926 and loved worldwide, on January 30th.


After World War II, to encourage the city's residents who were suffering from the devastation of the war, Godiva's founding chocolatier, Pierre Draps, painted his delivery van pink and delivered chocolate to those struggling with the devastation. It's said that when residents saw this cute van in the dark, gloomy city, they were touched and found hope for recovery.

This collaboration will feature items focusing on "PROJECT PINK VAN," which was started with this aspiration in mind. The lineup includes T-shirts and tote bags featuring photos from that time and Pink Van graphics.

This collaboration was made possible by sympathizing with Godiva's desire to make people feel happy, no matter what the situation. The items will be available from January 30th at all ADAM ET ROPE' stores, J'aDoRe JUN ONLINE, ZOZOTOWN, and other locations. In addition, customers who purchase these collaboration items at our directly managed stores between January 30th and February 14th will receive a free Godiva chocolate on a first-come, first-served basis.

[J'aDoRe JUN ONLINE] https://www.jadore-jun.jp/

<GODIVA (Godiva)>
Founded in Brussels in 1926. A leading premium chocolate brand loved around the world.
Godiva's commitment is to provide new chocolate experiences through Godiva and deliver memorable, happy moments. From truffles and pralines to baked goods, ice cream, and chocolate drinks, Godiva offers premium chocolate experiences to people all over the world with products that utilize the charm of chocolate in a variety of ways.

In addition, Godiva Japan launched "Project Pink Van" in April 2020, an activity to encourage people in various positions who contribute every day in difficult circumstances. https://www.godiva.co.jp/

■Product lineup


【PINK VAN T-SHIRT】
Price: 5,500 yen + tax
Color: White / Black / Brown
Size: M / L / XL


【GODIVA L/S T-SHIRT】
Price: 7,000 yen + tax
Color: White / Black
Size：M ／ L ／ XL


【GODIVA TOTE BAG】
Price：3,500 yen + tax
Color：Black ／ Camel ／ Camouflage print
(Graphics vary depending on the color)

<Stores that carry this product>
・ADAM ET ROPE' directly managed stores ( https://www.adametrope.com/shoplist )
・ONLINE STORE ( https://www.junonline.jp/adam-et-rope-femme/ )

Official website https://www.adametrope.com/
Twitter https://twitter.com/adametrope
Facebook https://www.facebook.com/adametrope
Instagram https://instagram.com/adametrope/



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