From March 20th to March 26th, a limited-time store for "N/E/W/S/T/D," a project launched to introduce the creations and activities of creators active in Japan who embrace the values of a new era, will open at the Isetan Shinjuku concept shop "TOKYO Kaihoku."

N/E/W/S/T/D is a joint exhibition held at Shibuya Hikarie for three days from March 20th to 22nd in conjunction with "Mercedes-Benz Fashion Week Tokyo," which runs until March 23rd. With the aim of sharing fresh Japanese creations with the world, more than 70 of Tokyo's leading brands and creators are participating in this complex exhibition that combines a trade show, installation, and art exhibition. The shop, which will open under the N/E/W/S/T/D concept, will sell collections from brands such as Aloha Blossom, bodysong., .efiLevol, GYPSY THREE ORCHESTRA, iTADAKi, JieDa, Kim Songhe, nowartt, and COMMON SLEEVE, as well as limited-edition items such as reed diffusers, mugs, and Arita ware plates. TOKYO Kaihoku is a concept shop that temporarily conveys Tokyo values, from fashion to art, culture, and lifestyle. It opened in Center Park on the second floor of the main building in conjunction with the grand opening of Isetan in March.