"N/E/W/S," a project to promote a new era of "NEW STANDARD" from Japan, is launching.
From Wednesday, March 20th to Friday, March 22nd, Shibuya Hikarie will host a multifaceted exhibition centered on the theme of "NEW STANDARD," bringing together a variety of contemporary Tokyo brands and creators. The exhibition will include installations, art exhibits, and a trade show featuring approximately 40 creative brands. Furthermore, an official website will be launched in late January to attract international buyers, and the project will promote Japanese creations in collaboration with Japan's leading media outlets and showrooms.
Supporting programs will also include collaborative projects with the world-renowned culture magazine "FRANK BOOK," the internet radio station Block.FM hosted by m-flo's Taku Takahashi, ZOZOTOWN, and the TOKYO Kaihoku (Liberation Zone) at the Isetan Shinjuku store, which will grand open in March.