On February 3, 2021, the Gucci Guilty fragrance collection, celebrating unconventional love and freedom, will release a limited-edition design bottle, "Gucci Guilty Love Edition MMXXI (2021)," in limited quantities. It's a fragrant gift for lovers who live freely and authentically on Valentine's Day and White Day, special days celebrating love. The aromatic fougère scent of "Gucci Guilty Love Edition MMXXI Pour Homme" and the ambery floral scent of "Gucci Guilty Love Edition MMXXI" combine in space to create a special fragrant harmony known only to the two of you. As you celebrate your anniversary in a new lifestyle, the invisible scent of "Gucci Guilty" will etch those memories into your memory and further deepen your bond. About Gucci Guilty Love Edition MMXXI ≫≫https://bit.ly/392RxXz
■Gucci Guilty Love Edition MMXXI Pour Homme Eau de Toilette
A modern aromatic fougère men's fragrance that opens with the same refreshing scent of Italian lemon as the original "Gucci Guilty Pour Homme Eau de Toilette." White floral notes with sweet honeyed tones complement orange blossom absolute and French lavender. Patchouli adds a modern touch to the sensual, mysterious and alluring atmosphere. Masculine, rich cedarwood accentuates the base notes of woody, leathery, green, and subtle incense notes.
■Gucci Guilty Love Edition MMXXI Eau de Parfum
The same powerful and sophisticated ambery floral scent as the original Gucci Guilty Eau de Parfum. Opening with citrus notes of mandola, the fragrance unfolds with a hint of bitter, natural bergamot and spicy pink pepper. Lilac contrasts with rose and violet, and combined with geranium, creates a nuanced and distinctive floral blend. What makes an even stronger impression is the patchouli, which is also included in Gucci Guilty Love Edition MMXXI Pour Homme. Patchouli cool and patchouli oil are combined with amber to create a lingering finish.
■Bottle Design
The bottle design for Gucci Guilty Love Edition MMXXI takes the heavy glass bottle common to Gucci Guilty and reimagines it in ivory and mauve gray. The lower half of each bottle is finished in glossy lacquer and features the iconic Interlocking G logo, while the upper half is made of transparent glass.
Additionally, the back of the bottle of the women's fragrance "Gucci Guilty Love Edition MMXXI Eau de Parfum" is inscribed with "we are not together but we should be," while the back of the bottle of the men's fragrance "Gucci Guilty Love Edition MMXXI Pour Homme Eau de Toilette" is inscribed with "we should be together, but we are not," creating a complete design with the two bottles coming together.
■Advertising Campaign
In the advertising campaign, Jared Leto and Lana Del Rey are drawn to each other and are reunited in an unusual location: a motel. Photographer Glenn Luchford captures the familiar motel bedside table fragrance as an unexpected yet traditional symbol of love.
Left) Gucci Guilty Love Edition MMXXI Pour Homme Eau de Toilette
50mL 9,100 yen / 90mL 12,300 yen (Both prices exclude consumption tax)
Right) Gucci Guilty Love Edition MMXXI Eau de Parfum
50mL 12,100 yen / 90mL 15,800 yen (Both prices exclude consumption tax)
https://www.latelierdesparfums.jp/brands/gucci/guilty
Limited quantity release on Wednesday, February 3, 2021
Retailers≫≫https://www.latelierdesparfums.jp/shops?brand=GUCCI
■Gucci Guilty Love Edition MMXXI Release Commemorative Campaign
We will be running a campaign to commemorate the release of the above new product.
1. Customers who purchase Gucci Guilty Love Edition MMXXI Eau de Parfum or other Gucci Guilty women's fragrances for 13,200 yen or more (excluding consumption tax) will receive a free 5mL of Gucci Guilty Eau de Toilette.
2. Customers who purchase Gucci Guilty men's fragrances for 12,300 yen or more (excluding consumption tax), including Gucci Guilty Love Edition MMXXI Pour Homme Eau de Toilette, will receive a 5mL gift of Gucci Guilty Pour Homme Eau de Toilette.
■Guilty Collection Lineup
Gucci Guilty Pour Homme Eau de Toilette and Gucci Guilty Eau de Parfum, the original scents of Gucci Guilty Love Edition MMXXI, are a fragrance collection that boldly celebrates modern self-expression, depicting men and women who enjoy freedom in their own way.
●Gucci Guilty Pour Homme Eau de Toilette (image left)
A long-running, best-selling men's fragrance that has continued to be popular since its release in 2011. Its decadent top notes of Italian lemon, mysterious and seductive floral notes, and masculine scent create a sensual aftertaste. The slender bottle with its gunmetal bottle and cap complements the warm purple-gray fragrance itself.
50mL 9,100 yen / 90mL 12,300 yen (both prices excluding consumption tax)
●Gucci Guilty Eau de Parfum (image right)
A rich, intimate blend of exquisite floral notes and high-quality natural fragrances exudes a rich, noble allure. The pale rose-colored fragrance is housed in a bottle with a beautiful sparkle from the gold metal cap and accessories, further enhancing the sensual allure of the scent.
50mL: ¥12,100 / 90mL: ¥15,800 (both prices exclude consumption tax)
About the Guilty Collection >> https://www.latelierdesparfums.jp/brands/gucci/guilty
Click here for company press release details
■Gucci Guilty Love Edition MMXXI Pour Homme Eau de Toilette
A modern aromatic fougère men's fragrance that opens with the same refreshing scent of Italian lemon as the original "Gucci Guilty Pour Homme Eau de Toilette." White floral notes with sweet honeyed tones complement orange blossom absolute and French lavender. Patchouli adds a modern touch to the sensual, mysterious and alluring atmosphere. Masculine, rich cedarwood accentuates the base notes of woody, leathery, green, and subtle incense notes.
■Gucci Guilty Love Edition MMXXI Eau de Parfum
The same powerful and sophisticated ambery floral scent as the original Gucci Guilty Eau de Parfum. Opening with citrus notes of mandola, the fragrance unfolds with a hint of bitter, natural bergamot and spicy pink pepper. Lilac contrasts with rose and violet, and combined with geranium, creates a nuanced and distinctive floral blend. What makes an even stronger impression is the patchouli, which is also included in Gucci Guilty Love Edition MMXXI Pour Homme. Patchouli cool and patchouli oil are combined with amber to create a lingering finish.
■Bottle Design
The bottle design for Gucci Guilty Love Edition MMXXI takes the heavy glass bottle common to Gucci Guilty and reimagines it in ivory and mauve gray. The lower half of each bottle is finished in glossy lacquer and features the iconic Interlocking G logo, while the upper half is made of transparent glass.
Additionally, the back of the bottle of the women's fragrance "Gucci Guilty Love Edition MMXXI Eau de Parfum" is inscribed with "we are not together but we should be," while the back of the bottle of the men's fragrance "Gucci Guilty Love Edition MMXXI Pour Homme Eau de Toilette" is inscribed with "we should be together, but we are not," creating a complete design with the two bottles coming together.
■Advertising Campaign
In the advertising campaign, Jared Leto and Lana Del Rey are drawn to each other and are reunited in an unusual location: a motel. Photographer Glenn Luchford captures the familiar motel bedside table fragrance as an unexpected yet traditional symbol of love.
Left) Gucci Guilty Love Edition MMXXI Pour Homme Eau de Toilette
50mL 9,100 yen / 90mL 12,300 yen (Both prices exclude consumption tax)
Right) Gucci Guilty Love Edition MMXXI Eau de Parfum
50mL 12,100 yen / 90mL 15,800 yen (Both prices exclude consumption tax)
https://www.latelierdesparfums.jp/brands/gucci/guilty
Limited quantity release on Wednesday, February 3, 2021
■Gucci Guilty Love Edition MMXXI Release Commemorative Campaign
We will be running a campaign to commemorate the release of the above new product.
1. Customers who purchase Gucci Guilty Love Edition MMXXI Eau de Parfum or other Gucci Guilty women's fragrances for 13,200 yen or more (excluding consumption tax) will receive a free 5mL of Gucci Guilty Eau de Toilette.
2. Customers who purchase Gucci Guilty men's fragrances for 12,300 yen or more (excluding consumption tax), including Gucci Guilty Love Edition MMXXI Pour Homme Eau de Toilette, will receive a 5mL gift of Gucci Guilty Pour Homme Eau de Toilette.
■Guilty Collection Lineup
Gucci Guilty Pour Homme Eau de Toilette and Gucci Guilty Eau de Parfum, the original scents of Gucci Guilty Love Edition MMXXI, are a fragrance collection that boldly celebrates modern self-expression, depicting men and women who enjoy freedom in their own way.
●Gucci Guilty Pour Homme Eau de Toilette (image left)
A long-running, best-selling men's fragrance that has continued to be popular since its release in 2011. Its decadent top notes of Italian lemon, mysterious and seductive floral notes, and masculine scent create a sensual aftertaste. The slender bottle with its gunmetal bottle and cap complements the warm purple-gray fragrance itself.
50mL 9,100 yen / 90mL 12,300 yen (both prices excluding consumption tax)
●Gucci Guilty Eau de Parfum (image right)
A rich, intimate blend of exquisite floral notes and high-quality natural fragrances exudes a rich, noble allure. The pale rose-colored fragrance is housed in a bottle with a beautiful sparkle from the gold metal cap and accessories, further enhancing the sensual allure of the scent.
50mL: ¥12,100 / 90mL: ¥15,800 (both prices exclude consumption tax)
About the Guilty Collection >> https://www.latelierdesparfums.jp/brands/gucci/guilty
Click here for company press release details
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