Louis Vuitton's new women's fragrance features Osmanthus as the main note for the first time

Release Date:2021.01.28
Jan 25, 2021
A refreshing fragrance perfect for spring, combining the scents of fresh flowers such as osmanthus, magnolia, and jasmine. Available from January 28th at select Louis Vuitton stores and on the official website www.louisvuitton.com.


Louis Vuitton's fragrance collection will be joined by a new women's fragrance, "Étoile Filante," created in Grasse, southern France, by the Maison's in-house master perfumer, Jacques Cavallier-Belletrud. This fragrance, evoking precious nectar (a spiritual drink from Greek mythology) presented in the Maison's signature perfume bottle, invites you on a journey of the senses.

Wish Upon a Star
A star shoots its light across the night sky. A shooting star lights up the heavens. Its eventful journey through the infinite universe reaches a climax at breakneck speed, casting light into the pitch-black night, tracing a bright future and charting a course that brings people together. The star, dancing with its imperceptible, graceful steps, captivates our hearts—it is a metaphor for a borderless journey where we encounter not only strangers but ourselves. A symbol of joy and cheerfulness, the shooting star delivers a message of hope to all, and with its radiant brilliance, it can turn our most cherished dreams into reality.


Flowers of Light
His pure creations are nurtured by countless memories of travels, encounters, and moments that remain forever in the heart. To capture that ray of joy, transform it into a perfume that shines on the skin, Jacques Cavallier-Belletrud chose the osmanthus - a flower cherished in the Far East that he has had a special affection for since childhood. Jacques says, "Osmanthus absolute was the first perfume ingredient that really moved me. I encountered it at the age of 11 in my father's laboratory in Grasse, and was instantly captivated by its indescribable scent and its name, which evoked a faraway land. Later, when I visited China, the sweet scent of osmanthus and magnolia wafted around the shops in the flower market at sunset. I was deeply moved by this magical, uplifting fragrance. The harmony created by the combination of osmanthus and magnolia, two gifts from nature, was imprinted in my mind." And now, this dream has finally come true - with a natural aesthetic sense, Jacques meticulously selected fresh flowers. As a result, for the first time, osmanthus was selected as the main note, revealing the full extent of its enchanting fragrance. The fruity notes inherent in osmanthus, reminiscent of apricot and blackcurrant, impart a unique softness as delicate as the surface of a peach. The tiny osmanthus flowers release a powerful fragrance, imbuing the entire fragrance with a sparkling glow. A touch of Grasse jasmine, extracted using Louis Vuitton's exclusive carbon dioxide extraction process, enhances the fragrance's floral character, enhancing its velvety smoothness with light notes of sun-ripened strawberry. The brilliance of osmanthus is elevated to heavenly heights when combined with the essence of Chinese magnolia, exclusive to Louis Vuitton. "This magnolia expresses floral freshness to the fullest. It's radiant, full of contrast, and incredibly long-lasting. It's an ingredient that brings smiles and lifts the spirits," says Jacques. The delicate whisper of white musk binds the flowers together, enveloping them in a soft veil that caresses the skin. Étoile Filante is a women's fragrance that evokes the most beautiful emotions, celebrating joy, hope and pure beauty.

From left: 100ml, 200ml, Travel SprayFrom left: 100ml, 200ml, Travel Spray
Eau de Parfum "Étoile Filante" 100ml 35,000 yen (excl. tax)
Eau de Parfum "Étoile Filante" 200ml 49,000 yen (excl. tax)
Travel Spray 4x7.5ml 35,000 yen (excl. tax)
Travel Spray Refill 4x7.5ml ¥15,000 (excluding tax)
Available from January 28, 2021, at select Louis Vuitton stores and the official website www.louisvuitton.com.

[About Louis Vuitton]
Since its founding in 1854, Louis Vuitton has consistently offered distinctive designs that combine innovation and style, always with the finest quality. Today, through its travel luggage, bags, accessories, and other products, the brand remains faithful to the "essence of travel" created by its founder, Louis Vuitton, and is creative, elegant, and practical. Louis Vuitton values tradition and has opened its doors to architects, artists, and designers throughout its history, pioneering fields such as ready-to-wear, shoes, accessories, watches, fine jewelry, and fragrance. These carefully crafted products are a testament to Louis Vuitton's commitment to craftsmanship.

[Contact Information]
Louis Vuitton Client Service
0120-00-1854

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