G.V.G.V. held its 2013-14 Autumn/Winter collection show at Ebisu Garden Hall on March 22nd. Designer MUG, the theme was "Discipline." The collection opened with a white satin blouse with a ruffled collar paired with a high-waisted skirt and black suspenders, and maintained a fetishistic mood throughout. In addition to iconic bondage-style designs like skirts with harnesses, cat-eye eyewear, and knee-high lace-up boots, illustrations of women engaged in SM activities, reminiscent of the work of photographer and artist John Willie, were featured on prints and jacquard fabrics. The second half of the show featured checked, houndstooth, and leopard print pieces, as well as jackets, dresses, and skirts in patchworks of fur and leather in black and white stripes. While based on classic designs, purple and orange served as key colors, creating a luxurious and seductive mood.

Finally, a model appeared wearing a body-conscious leather dress with a maid-style white apron and mask-like eyewear.