Regalino Co., Ltd., the official distributor in Japan of BABBI, the Italian wafer and sweets specialty store, has launched a new pistachio sweets brand, PISTACHIO MANIA, and will be opening stores at department store Valentine's Day event venues, including Osaka Takashimaya, from January 20, 2021. Sales will continue to expand at select event venues across the country.


"PISTACHIO MANIA" is a sweets brand made with 100% high-quality Italian pistachio paste from BABBI, the brand that is leading the pistachio boom.

PISTACHIO MANIA was born from the desire to propose a "lifestyle with pistachios" to Japanese people and to let them know more about the deliciousness of authentic Italian pistachios. We deliver sweets and ingredients made with real pistachio paste, lovingly roasted by Italian artisans, in an easy-to-use and reasonable manner so that you can enjoy them in your everyday life.

◆About the product packaging◆


The "PISTACHIO MANIA" product packaging features pistachios, known as the queen of nuts, as its motif, and tells the story of a world where pistachio lovers live happily with pistachios at their core.

Just like in this story, we propose a "joyable life with pistachios," where the vibrant pistachio green is always present somewhere in your life.

◆About BABBI's Pistachio Paste
Since its founding in 1952 in the Emilia-Romagna region of Italy, BABBI has not only offered its classic wafers, but has also pioneered the pistachio boom by offering a wide range of pistachio-related products. In particular, the Italian pistachio paste sold for commercial use is of high quality and is a familiar product among pastry chefs.

◆PISTACHIO MANIA Brand Concept
- Bringing joyful living with pistachios to Japan -
Pistachio Mania is a sweets brand made with 100% pistachio paste from BABBI, the brand that is leading the pistachio boom. We offer sweets and ingredients made with authentic pistachio paste, meticulously roasted by Italian artisans, at affordable prices, so you can enjoy them in your everyday life. BABBI's pistachio paste, with its refreshing, mellow aroma reminiscent of a Mediterranean breeze and its refined flavor, blending freshness with richness and umami, enhances sweets and ingredients with a rich, refreshing flavor. PISTACHIO MANIA offers pistachio sweets made with 100% BABBI's high-quality Italian pistachio paste. We offer four varieties of pistachio sweets, including "Strawberry Pistachio," which encases a whole freeze-dried strawberry in pistachio chocolate, and "Weekend Pistachio," an original chocolate sandwich featuring original milk chocolate sandwiched between pistachio langue de chat cookies.

◆Weekend Pistachio


Finely chopped pistachios and Italian pistachio paste are baked in langue de chat dough that is rich in the aroma of butter, and then sandwiched between thick original milk chocolate. This is a special sweet perfect for enjoying with someone special on the weekend.
・4 pieces: 1,512 yen (tax included)
・6 pieces: 2,268 yen (tax included)

◆Strawberry Pistachio


Coated with an original recipe of Italian pistachio paste that goes perfectly with the sweet and sour "freeze-dried strawberries."
・12 pieces: 1,620 yen (tax included)
・20 pieces: 2,700 yen (tax included)

◆Pistachio Financier


An original financier made with pistachio paste from Italy and plenty of roasted and chopped pistachios.
・6 pieces for 1,620 yen (tax included)

◆Pistachio Cake


A generous amount of our original, rich and mellow pistachio cream is wrapped in fluffy castella cake.
・4 pieces for 1,512 yen (tax included)

【PISTACHIO MANIA】Sales locations
■Isetan Shinjuku store 6th floor Valentine's event venue (2/5 to 2/14)
Address: 3-14-1 Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3352-1111 (main)
■Odakyu Department Store Shinjuku store B2F Valentine's event venue (2/3 to 2/14)
Address: 1-1-3 Nishi-Shinjuku, Shinjuku-ku, Tokyo TEL: 03-3342-1111 (main)
■Tobu Department Store Ikebukuro store 8th floor Valentine's event venue (1/30 to 2/16)
Address: 1-1−25 Nishi-Ikebukuro, Toshima-ku, Tokyo TEL: 03-3981-2211 (main)
■Nagoya Sakae Mitsukoshi 7F Valentine's Event Venue (2/2-2/14)
Address: 3-5-1 Sakae, Naka-ku, Nagoya TEL: 052-252-1111 (Main)
■Osaka Takashimaya 7F Valentine's Event Venue (1/20-2/14)
Address: 5-1-5 Namba, Chuo-ku, Osaka TEL: 06-6631-1101 (Main)
■Marui Imai Sapporo Main Store 9F Valentine's Event Venue (1/26-2/14)
Address: Minami 1-jo Nishi 2-chome, Chuo-ku, Sapporo TEL: 011-205-1151 (Main)
■Iwataya Main Store 7F Valentine's Event Venue (1/27-2/14)
Address: 2-5-35 Tenjin, Chuo-ku, Fukuoka TEL: 092-721-1111 (Main)

*For details about the event, please check the website of each store.
*Sales methods and periods may change without notice.
*Sales will end at each store once sold out.



Click here for company press release details