Italian luxury outdoor brand Parajumpers is launching a full-scale expansion into Japan. From January 13th to January 26th, Men's Authentic on the 7th floor of the Isetan Shinjuku Men's Building will be showcasing the brand's signature "authentic down outerwear," which is currently attracting renewed attention.
Dates: Wednesday, January 13th to Tuesday, January 26th, 2021 Venue: Men's Authentic on the 7th floor of the Isetan Shinjuku Men's Building
What is Parajumpers?
Parajumpers was founded in Italy in 2006. The brand, which has many die-hard fans in Japan, is based in Anchorage, Alaska, USA, and offers a collection inspired by the 210th Rescue Squadron, known as one of the world's leading rescue teams.
Its products are characterized by materials and stitching that can withstand the rigorous work of rescue teams, practical designs, and playful details that can be seen throughout. The rescue teams that inspired the designs are tasked with search and rescue operations in extreme conditions, including ships in distress at sea, mountainous areas over 4,000 meters above sea level, and submerged submersibles in the deep sea.
These tough, brave team members, who undergo rigorous training that surpasses that of any military, inspired the authentic outdoor brand Parajumpers.
Check out these three models!
This pop-up will feature a lineup of outerwear that is not only warm but also fashionable. Designed to accommodate a wide range of travellers, the functional details, such as storage for smartphones, cameras, sunglasses, and more, are a delight.
The Masterpiece Collection, a more modern update of the brand's signature models, is a must-see. This stylish outerwear, combining outdoor and urban styles, will be useful in a variety of situations.
MASTERPIECE "RIGHT HAND-MAN" 154,000 yen
MASTERPIECE "KODIAK-MAN" 159,500 yen
RELOADED "GOBI RELOADED-MAN" 137,500 yen
Some products are also available for purchase at the Isetan Mitsukoshi Online Store.
Parajumpers> Isetan Mitsukoshi Online Store:
https://www.mistore.jp/shopping/brand/list?brand=004787&showtop=true
"Aniki" Hideji Katano Appears on Instagram Live
In addition, from around 6pm on Wednesday, January 13th, an Instagram Live will be held by "Aniki" Hideji Katano, who was well-received at the "AniShop" held in 2020, and Isetan Men's. There, they will introduce the charm of the brand, including the history and fine details of Parajumpers, and Hideji Katano's recommended styling tips.
Isetan Men's Instagram: https://www.instagram.com/isetanmens/?hl=en
Katano Eiji
Katano Eiji (Katano Eiji) Profile
Representative of AG Co., Ltd. Born in Tokyo in 1968. After working at an advertising agency, he is now active as a freelance columnist, producer and commentator. He gained popularity for his content on classic fashion and Showa-era bars. Known as "Big Brother" in the industry, he is active in a wide range of fields, mainly through his own YouTube channel, "Anitube," in addition to developing collaborative products with the ANK brand.
Eiji Katano Instagram: https://www.instagram.com/eijikatano/?hl=ja
Eiji Katano YouTube: https://www.youtube.com/channel/UCHWZ_8FCwcRuGGcSuXpJ3bg
*The details of this event may be changed or canceled due to unforeseen circumstances. Please note.
*All prices include tax.
Click here for company press release details
Dates: Wednesday, January 13th to Tuesday, January 26th, 2021 Venue: Men's Authentic on the 7th floor of the Isetan Shinjuku Men's Building
What is Parajumpers?
Parajumpers was founded in Italy in 2006. The brand, which has many die-hard fans in Japan, is based in Anchorage, Alaska, USA, and offers a collection inspired by the 210th Rescue Squadron, known as one of the world's leading rescue teams.
Its products are characterized by materials and stitching that can withstand the rigorous work of rescue teams, practical designs, and playful details that can be seen throughout. The rescue teams that inspired the designs are tasked with search and rescue operations in extreme conditions, including ships in distress at sea, mountainous areas over 4,000 meters above sea level, and submerged submersibles in the deep sea.
These tough, brave team members, who undergo rigorous training that surpasses that of any military, inspired the authentic outdoor brand Parajumpers.
Check out these three models!
This pop-up will feature a lineup of outerwear that is not only warm but also fashionable. Designed to accommodate a wide range of travellers, the functional details, such as storage for smartphones, cameras, sunglasses, and more, are a delight.
The Masterpiece Collection, a more modern update of the brand's signature models, is a must-see. This stylish outerwear, combining outdoor and urban styles, will be useful in a variety of situations.
MASTERPIECE "RIGHT HAND-MAN" 154,000 yen
MASTERPIECE "KODIAK-MAN" 159,500 yen
RELOADED "GOBI RELOADED-MAN" 137,500 yen
Some products are also available for purchase at the Isetan Mitsukoshi Online Store.
Parajumpers> Isetan Mitsukoshi Online Store:
https://www.mistore.jp/shopping/brand/list?brand=004787&showtop=true
"Aniki" Hideji Katano Appears on Instagram Live
In addition, from around 6pm on Wednesday, January 13th, an Instagram Live will be held by "Aniki" Hideji Katano, who was well-received at the "AniShop" held in 2020, and Isetan Men's. There, they will introduce the charm of the brand, including the history and fine details of Parajumpers, and Hideji Katano's recommended styling tips.
Isetan Men's Instagram: https://www.instagram.com/isetanmens/?hl=en
Katano EijiKatano Eiji (Katano Eiji) Profile
Representative of AG Co., Ltd. Born in Tokyo in 1968. After working at an advertising agency, he is now active as a freelance columnist, producer and commentator. He gained popularity for his content on classic fashion and Showa-era bars. Known as "Big Brother" in the industry, he is active in a wide range of fields, mainly through his own YouTube channel, "Anitube," in addition to developing collaborative products with the ANK brand.
Eiji Katano Instagram: https://www.instagram.com/eijikatano/?hl=ja
Eiji Katano YouTube: https://www.youtube.com/channel/UCHWZ_8FCwcRuGGcSuXpJ3bg
*The details of this event may be changed or canceled due to unforeseen circumstances. Please note.
*All prices include tax.
Click here for company press release details
The press releases contained in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
