The Isetan Shinjuku store's kids' floor has been further updated since its first remodel. It's also famous for the many celebrities who love and frequent the area. To celebrate, Isetan is hosting "VOICE for ISETAN KIDS," a special program showcasing the appeal of the kids' floor, featuring recommendations from models, stylists, creators, and cultural figures. We'd like to introduce you to some of the special items selected by these influential influencers.
■Model SHIHO shares her unique perspective as a mother of a daughter
Model SHIHO has recently expanded her activities overseas, primarily in Asia, and is also the mother of a 4-year-old daughter. She chose the Smoothy Parka (available in XXS and S sizes, 5,600 yen) from gelato pique, which she says is extremely comfortable and convenient to have. She commented that it would also look cute as matching loungewear for parents and children. She also selected the vintage linen gathered skirt (available in sizes 110 to 130, 15,000 yen) from BLUEBIRD BOULEVARD, which is the focal point of her outfit.
■ Charismatic woman Naoko Ohkusa chooses long-lasting items for her son and daughter
Naoko Ohkusa, editor-in-chief of the online magazine mi-mollet and a stylist, chose a short-sleeved striped shirt from two eleven (available in sizes 100 to 160/from 13,000 yen) for her 10-year-old son, and a raffia tassel pouch from LUDLOW (23,000 yen) for her youngest daughter, aged 5. "I picked out a shirt from Two Eleven, a shirt brand run by my friend Suzuki Rikka (model), that my daughter can wear after my son and that will be a favorite for a long time. My children like to go out with bags, so I chose a Ludlow pochette for my daughter. It looks cute when coordinated with a dress," she commented. At the Isetan kids' floor, she likes the live table magic that takes place in the toy section, and says that her son, who hates shopping, is happy when he's there.
■ Stylist Sasaki Keiko selects items with boys in mind
Popular stylist Sasaki Keiko, who works for the original brand Mylan and is active in advertisements and magazines, says that when she wants to buy something, she visits Re-Style Kids without hesitation. Being a mother of a son, she picked out a RITA JEANS TOKYO. T-shirt (available from sizes 110 to 130/4,900 yen) with a print of a boy's favorite vehicle (a yacht) and sweat shorts (available from sizes 110 to 140/7,200 yen) from melple. She says she chose her items based on what is comfortable to wear, what she can have in multiples of, and what goes well with bright colors and patterns.
■VERY model Suzuki Rikuka picks items from the brand she works on
Suzuki Rikuka, who has a son herself, launched the brand "Two Eleven" in the hope that boys would grow up knowing how to dress well. She chose a long Two Eleven shirt (available in sizes 100 to 160/from 14,000 yen) that can be worn in early spring. "It's a piece that goes well with wide pants or shorts. The size 160 can also be worn by mom as a shirt dress," she commented. She also recommended the adorable braided fedora (16,000 yen) from Athena New York Girl as a great choice for girls. Her favorite spot on the kids' floor is the juice stand Happy Home Kitchen, which she uses as a place to take a break or when her kids get bored of shopping.
■Miu Sakamoto's unique perspective as a musician
In addition to her music career, Miu Sakamoto is active in a wide range of fields, including acting, narration, and writing. She selected a toy piano (10,000 yen) from "NEW CLASSIC TOYS" to encourage children to naturally become familiar with music by touching and listening to the sounds, rather than just learning it as a hobby. She also introduced plates (3,200 yen) and cups (1,500 yen) from "mina perhonen," which she purchased to motivate her child as he was about to start eating solid food. "These slightly irregular plates are easy for children to hold, and cute tableware makes mothers feel good," she commented. As these women continue to lead the way, garnering support from women of all ages, it's important to pay attention to items that fit their aesthetic sensibilities. VOICE for ISETAN KIDS also features recommendations from various celebrities. Why not take these opinions into consideration and go shopping in search of new discoveries? This article was originally written by VOICE for ISETAN KIDS.
■Model SHIHO shares her unique perspective as a mother of a daughter
Model SHIHO has recently expanded her activities overseas, primarily in Asia, and is also the mother of a 4-year-old daughter. She chose the Smoothy Parka (available in XXS and S sizes, 5,600 yen) from gelato pique, which she says is extremely comfortable and convenient to have. She commented that it would also look cute as matching loungewear for parents and children. She also selected the vintage linen gathered skirt (available in sizes 110 to 130, 15,000 yen) from BLUEBIRD BOULEVARD, which is the focal point of her outfit.
■ Charismatic woman Naoko Ohkusa chooses long-lasting items for her son and daughter
Naoko Ohkusa, editor-in-chief of the online magazine mi-mollet and a stylist, chose a short-sleeved striped shirt from two eleven (available in sizes 100 to 160/from 13,000 yen) for her 10-year-old son, and a raffia tassel pouch from LUDLOW (23,000 yen) for her youngest daughter, aged 5. "I picked out a shirt from Two Eleven, a shirt brand run by my friend Suzuki Rikka (model), that my daughter can wear after my son and that will be a favorite for a long time. My children like to go out with bags, so I chose a Ludlow pochette for my daughter. It looks cute when coordinated with a dress," she commented. At the Isetan kids' floor, she likes the live table magic that takes place in the toy section, and says that her son, who hates shopping, is happy when he's there.
■ Stylist Sasaki Keiko selects items with boys in mind
Popular stylist Sasaki Keiko, who works for the original brand Mylan and is active in advertisements and magazines, says that when she wants to buy something, she visits Re-Style Kids without hesitation. Being a mother of a son, she picked out a RITA JEANS TOKYO. T-shirt (available from sizes 110 to 130/4,900 yen) with a print of a boy's favorite vehicle (a yacht) and sweat shorts (available from sizes 110 to 140/7,200 yen) from melple. She says she chose her items based on what is comfortable to wear, what she can have in multiples of, and what goes well with bright colors and patterns.
■VERY model Suzuki Rikuka picks items from the brand she works on
Suzuki Rikuka, who has a son herself, launched the brand "Two Eleven" in the hope that boys would grow up knowing how to dress well. She chose a long Two Eleven shirt (available in sizes 100 to 160/from 14,000 yen) that can be worn in early spring. "It's a piece that goes well with wide pants or shorts. The size 160 can also be worn by mom as a shirt dress," she commented. She also recommended the adorable braided fedora (16,000 yen) from Athena New York Girl as a great choice for girls. Her favorite spot on the kids' floor is the juice stand Happy Home Kitchen, which she uses as a place to take a break or when her kids get bored of shopping.
■Miu Sakamoto's unique perspective as a musician
In addition to her music career, Miu Sakamoto is active in a wide range of fields, including acting, narration, and writing. She selected a toy piano (10,000 yen) from "NEW CLASSIC TOYS" to encourage children to naturally become familiar with music by touching and listening to the sounds, rather than just learning it as a hobby. She also introduced plates (3,200 yen) and cups (1,500 yen) from "mina perhonen," which she purchased to motivate her child as he was about to start eating solid food. "These slightly irregular plates are easy for children to hold, and cute tableware makes mothers feel good," she commented. As these women continue to lead the way, garnering support from women of all ages, it's important to pay attention to items that fit their aesthetic sensibilities. VOICE for ISETAN KIDS also features recommendations from various celebrities. Why not take these opinions into consideration and go shopping in search of new discoveries? This article was originally written by VOICE for ISETAN KIDS.
