The Isetan Mitsukoshi Group is currently working on the "#Let'sMakeItTogether" project, with the mission of "Proposing, Solving, and Inventing through Fashion." Starting January 13th, Part 2 of the "#Let'sMakeItTogetherBag" campaign will be available on the Isetan Mitsukoshi online store, featuring original designs in collaboration with the annual chocolate festival, Salon du Chocolat. (In-store sales will begin at Isetan Shinjuku on January 20th)


These shopping bags were designed by chocolatiers from around the world who are unable to come to Japan for this year's Salon du Chocolat, with the desire to "put a smile on everyone's face with chocolate," even from a distance. Nine chocolatiers are participating, with a total of 10 designs available. Some designs are linked to this year's new packaging and the brand's iconic chocolate. Just by looking at them, you can feel the personalities and passion of the chocolatiers, as well as foreign cultures and the feeling of traveling.


Set of two #Let's All Bag (white) and #Let's All Bag (color) 6,050 yen (tax included)
The chocolate color of the #Let's All Bag (color) is a color exclusive to Part 2 of the Salon du Chocolat collaboration.
*The chocolate color of the #Let's All Bag (color) is not sold individually.



From left:
BERNACHON, Christine FERBER, Nicolas BERNARDÉ

Printed on each piece is the "SALON DU CHOCOLAT(R)2021" logo and the chocolatier's signature.
*The location of the printed signature will vary depending on the design.

List of Participating Brands (Alphabetical)
BERNACHON, Bruno Le Derf, Christine FERBER, Jérôme De Oliveira, Lilian BONNEFOI, Naomi Mizuno, Nicolas BERNARDÉ, Patrick ROGER, Yumiko SAIMURA Piccola Pasticceria Italia - 9 brands in total

Event Overview
■ E-commerce sales
Sales begin at 10:00 AM on Wednesday, January 13, 2021
[Product delivery information]
Shipments will begin in late January. Delivery may take approximately one week.
■In-store sales
Sales will begin at the following stores from Wednesday, January 20, 2021:
- Isetan Shinjuku Store, Main Building, 1st Floor, Women's Accessories/ISETAN Seed
Please visit our website for details such as opening hours and floor information.
https://www.mistore.jp/shopping/feature/shops_f3/minnadebag_sp.html
*Due to various circumstances, business days and opening hours may change. Please check our website or in-store. *We apologize if the item is out of stock.

What is "#BagsForEveryone"?


"#BagsForEveryone" was born from the desire to create an opportunity for people to enjoy fashion and shopping at any time, and to feel a little brighter even as the world and times change. Part 1, which began in December 2020, saw the creation of original shopping bags in collaboration with 13 designers and artists, mainly from fashion brands.
https://www.mistore.jp/shopping/feature/shops_f3/minnadebag_sp.html

What is "#Let'sMakeItTogether"?


Believing in the power of fashion, we create wonderful things, experiences and times. The Isetan Mitsukoshi Group serves as a link to connect people, and from that comes smiles, yours and everyone else's. Bringing together many feelings, creating an opportunity to get something moving. And creating a society, world and future where we can live happy and healthy lives. We will communicate this determination through "#Let'sMakeItTogether".

The first campaign was "#MasksForEveryone" (June 2020). Currently, the second campaign is "#BagsForEveryone."
https://www.mistore.jp/shopping/feature/shops_f2/minnadetsukuru_sp.html



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