Afternoon Tea LIVING, operated by SAZABY LEAGUE Co., Ltd., will be collaborating with PEANUTS from January 20, 2021. This sixth collaboration is themed around PEANUTS Messages. Based on a survey of members of the official PEANUTS fan club, PEANUTS FRIENDS CLUB, the most popular messages and items that ranked highly will be commercialized.


The range will feature kitchenware that can be enjoyed around the house and small everyday items in soft pastel colors, along with adorable illustrations of the PEANUTS characters. (Clockwise from top left) Hango-shaped antibacterial lunch box (with lunch belt) ¥2,530, lunch cutlery set ¥1,430, oil phone case (compatible with iPhone 11 and XR) ¥2,750, seat cushions ¥1,980 each, square cord case ¥2,530.

Products based on a survey of "PEANUTS FRIENDS CLUB" members!

A survey was conducted among members of the "PEANUTS FRIENDS CLUB," the official Japanese PEANUTS fan club. Feedback such as "simple, cute designs for adults" and "items that make mealtimes more enjoyable" was also reflected in the selection of items, and the four messages and items that ranked highly in the popularity vote were commercialized.




Wrap Bag Mini 1,760 yen each (GR and YL are sold exclusively online)
<Top 4 Messages>
“ONE OF THE GREAT JOYS IN LIFE IS DINNER AND GOOD CONVERSATION...”
The greatest joy in life is a good dinner and a good conversation...
“HE SAID I HAVE A NICE SKY”
He said I HAVE A NICE SKY.
“I NEED PLENTY OF REST IN CASE TOMORROW IS A GREAT DAY”
Tomorrow could be the best day, so get plenty of rest. “WE'VE BEEN PALS FOR A LONG TIME, HAVEN'T WE, SNOOPY?”
We've been best friends for a long time, haven't we, Snoopy?

Limited-edition novelty giveaway to celebrate the release!

<PRESENT1>
"70 WORDS OF PEANUTS" Bookmark (Not for Sale)
Partner retail campaign celebrating the 70th anniversary of the PEANUTS comic!
Limited to the first 15,000 people (nationwide).
*Purchase any "PEANUTS" item and receive a gift in-store or on the official online shop.
*Images are for illustrative purposes only; you cannot choose the design.
*Offer ends while supplies last.

"70WORDS OF PEANUTS Bookmark"
<PRESENT2>
"Original mini plate (not for sale)"
To commemorate the collaboration, we are giving away cute mini plates!
- 1st round from Wednesday, January 20th
- 2nd round from Saturday, January 30th
Limited to the first 5,000 people (nationwide total).
*Online Shop: Scheduled to start from 12:00
*In-store: Receive one gift for every purchase of 3,000 yen (excluding tax) of "PEANUTS" items.
*Online Shop: Receive one gift for every purchase of 3,000 yen (excluding tax) including "PEANUTS" items.
*Online Shop: Limited to one item per order for each of the first and second series.
*You cannot choose the design.
*Offer ends while supplies last.

■First design



■Second design

Product List

Hango-Shaped Antibacterial Lunch Box (with lunch belt) ¥2,530
Stainless steel mug 2,880 yen
Aluminum zipper set 1,045 yen
Hand soap 230ml 770 yen
Petit Hand Cream (3-Piece Set) ¥1,320
Seat Cushion ¥1,980 Each
Pouch 2,420 yen
Square Cord Case 2,530 yen
*All prices include tax
(C) 2021 Peanuts Worldwide LLC

What is "Peanuts"?
The "Peanuts" characters and related intellectual property rights are owned by Peanuts Worldwide, with WildBrain owning 41%, Sony Music Entertainment Inc. owning 39%, and the family of Charles M. Schulz owning 20%. Charles M. Schulz first introduced the "Peanuts" characters to the world in 1950. That was when "Peanuts" debuted in seven newspapers. Since then, Charlie Brown, Snoopy, and the rest of the Peanuts gang have left an indelible mark on pop culture. In addition to beloved Peanuts shows and specials on Apple TV+, fans around the world enjoy "Peanuts" through a wide variety of merchandise, amusement park attractions, cultural events, social media, and the comic strip, published in a variety of media, from traditional print to digital. Furthermore, in 2018, "Peanuts" entered into a multi-year partnership with NASA under the Space Act Agreement, a program designed to inspire a passion for space exploration and STEM for the next generation of children.

In Japan, Sony Creative Products Inc. is the agent and handles the licensing business. The original comic strip celebrated its 70th anniversary on October 2, 2020. In conjunction with this, the 70th anniversary year began on October 2nd, 2019.

■Related URLs
・Official Snoopy Japan website https://www.snoopy.co.jp/
・Official Snoopy Japan Facebook page "Snoopy Japan" https://www.facebook.com/SnoopyJapan
・Official Snoopy Japan Twitter account "Snoopy Japan" https://twitter.com/snoopyjapan


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we make everyday life more wonderful, little by little.
Now and in the future.
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Thanks to your support, Afternoon Tea will celebrate its 40th anniversary in 2021.
To express our gratitude to our customers, both Afternoon Tea LIVING and Afternoon Tea TEAROOM will be releasing limited edition items and menus to commemorate their anniversaries, and will be launching projects to liven up the brands as they approach their launch in September.



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