FENDI has opened its official digital boutique in Japan (fendi.com).

Following the launches in Europe and the US last year, the Japanese digital boutique has opened within the newly redesigned official website. The women's collection includes bags, small leather goods, shoes, fashion jewelry, textiles, and bag charms. The "STRAP YOU" bag strap, introduced in the SS16 collection, will also be available.

In addition to bags, small leather goods, jewelry, and accessories, the men's collection will also include headphones created in collaboration with Beats by Dr. Dre, the audio brand created by music producer Dr. Dre.

A special video, "FLOWERLAND," has also been released to commemorate the opening of the digital boutique.

Video source: (FENDI official: https://youtu.be/dDZFpB0L2Nw)