Fendi is hosting a pop-up event called "FLOWERLAND," showcasing items from its Spring/Summer 2016 collection, from March 9th to 15th at The Stage on the first floor of the Shinjuku Isetan Main Building. The event will combine the latest floral collection with the world of floral artist Azuma Makoto to create a dreamland of colorful blooms. The event will feature limited-edition colors of the brand's new "MICRO DOUBLE BAGUETTE" bag, adorned with three-dimensional floral motifs made from fur, leather, and Plexiglas, as well as ready-to-wear, bags, shoes, and accessories. During the event, there will also be a demonstration and sale of "bottle flowers," a collaboration between Fendi artisans and floral artists. After the event, it is scheduled to be held at Fendi Iwataya Main Store from March 23rd to 29th, and at Kotokoto Stage 11 on the first floor of Hankyu Umeda Main Store from March 23rd to 29th.