"Chocolate Paradise 2021" will open at the Ikebukuro main store from January 16, 2021. Chocolates from around 100 stores will be available under the theme of "connection," including chocolates that connect with developing countries and chocolates that help you connect with loved ones. The venue will be expanded in addition to the event space to avoid overcrowding. Infection control measures will be taken while the event is held. ■Event Period: Saturday, January 16, 2021 – Sunday, February 14, 2021 (Open until 6:00 PM on the final day) ■Venue: Seibu Ikebukuro Main Store, Main Building, 7th Floor, Event Hall *e. Department Store Sales: Tuesday, December 1, 2020 – Saturday, February 6, 2021 (Main event period begins Friday, January 8) ■Event Period: ＜Product Examples＞

Connecting Chocolate: Supporting Creators and Social Good Makers

This socially beneficial Valentine's Day promotion connects you to initiatives that support and promote social contribution activities through your purchase. The lineup includes "Maha Chocolate," by Ai Taguchi, who works with the people of Ghana to promote sustainable fair trade cocoa; Heart Chocolate by Fujiya Confectionery, a brand whose sales contribute to forest conservation efforts; and "Delicious Chocolate" by Tatsuya Miyanishi, which supports women in Zambia.


■Maha Chocolate: Aiming for a Sustainable Society
Ai Taguchi, a current university student, traveled alone to Ghana to support the production of high-quality cocoa and build a distribution network that recognizes producers. This gateau au chocolat, featuring the rich flavor of cocoa harvested from Ghanaian farms, is moist when chilled and crunchy when heated.


【First appearance】Maha Chocolate/Nama Gateau Chocolat (1 piece, length approx. 18cm) 2,700 yen

■Chocolate that contributes to forest protection
A portion of the sales of the chocolate will be donated to an organization that maintains and protects "Peko-chan's Forest" in Kurohime, Nagano Prefecture. Crunch and Amaou strawberry flavors are also available. Nostalgic heart-shaped chocolate.


【First appearance】Fujiya Confectionery / Heart Chocolate (Peanut, 1 piece) 87 yen, Peko-chan Heart Chocolate (Crunch/Amaou Strawberry, 1 piece) 101 yen each, Heart Chocolate Tin (Peanut, 5 pieces) 501 yen

■Supporting women in Zambia
These chocolates come in a box with an original illustration by picture book author Miyanishi Tatsuya. A portion of the sales will be used to support women in Zambia through the Japanese Organization for International Cooperation in Family Planning (JOICFP). This chocolate assortment allows you to enjoy five types of ganache.


[First Appearance] Tatsuya Miyanishi's Delicious Chocolate / Delicious Chocolate (10 pieces) ¥3,024

Remote Chocolates for Connecting Remotely

We've got a selection of chocolates that look great even when viewed online, allowing you to connect even when you're far apart.


【First appearance】Malene Couchans/Toucan (12 pieces) 5,400 yen


【First appearance】Palace Hotel Tokyo/Montres (watch type and strap type, 1 each) 4,320 yen


Jean-Charles Rocher Fruit Tablet Strawberry (1 tablet) 3,564 yen *On sale from 11:00 AM each day *Limited to 15 tablets per day until January 31st, limited to 40 tablets per day from February 1st


Audrey Strawberry Chocolate (150g) 1,404 yen


Bel Amer Kyoto Bettei / Stick Chocolate Assortment L (8 pieces) ¥2,808

Enjoy a cafe atmosphere with cakes and tarts. Home sweets to connect with family

High-quality sweets from a chocolatery. Freshly baked tarts and cookies will also be available.


[Seibu Ikebukuro Main Store and Sogo Yokohama Store Exclusive] Mont Saint Clair / Tarte Fondant Chocolat Pistache (1 piece, diameter approx. 7cm) 601 yen


[Seibu Ikebukuro Main Store Exclusive] Benoit Niant / Cookies au Morsaudes Chocolat (1 piece) 648 yen


Debailleul/Amour et Creation Chocolat (6 pieces) ¥2,592

Make a statement with cheese! Cheese-flavored chocolate

This chocolate is an unexpected combination of cheese and chocolate. Enjoy a striking flavor that's different from your usual chocolate.


A ganache made with three types of cheese, including Manchego cheese, which pairs well with dark chocolate.
● Cacao Sampaka/Cheese Ganache Bonbon 3 pieces (3 pieces) 1,620 yen


An arrangement of Basque cheese combined with pistachios and white chocolate.
[Seibu Ikebukuro Main Store Exclusive] Mont Saint Clair Basque Fromage Pistachio (1 piece, approximately 12cm in diameter) ¥3,240

Ethical Chocolate Made with Carefully Selected Ingredients

"Zotter" chocolate comes in a cute package. When you break it open, you'll find a variety of organic fillings, including nuts, fruit, spices, and fruit liqueur.
【First appearance】〈EU "AT-BIO402" certified〉Zotter Hand Scoop Bar (Port Wine & Fig, Raspberry, Pistachio, Gingerbread, 1 piece, 70g each) 1,350 yen each


Chocolate that has obtained the French organic certification "AB mark." [Seibu & Sogo Exclusive] Jean-Michel Molterot Bonheur & Saint-Ebre Turquoise (6 pieces) ¥2,214 (French "AB Mark" Certified)

Give chocolates from prestigious maisons and famous brands to your loved ones.

We offer a selection of coveted chocolates that you'll want to try at least once. This seasonal lineup of brands is also recommended as a treat for yourself.


[First appearance, Seibu Ikebukuro Main Store exclusive] Pascal Le Gac / Bonbon Chocolat (6 pieces) 2,700 yen


Bvlgari Il Cioccolato / San Valentino 2021 (4 pieces) 4,801 yen


Ivan Valentin / Ivan Truffles (12 pieces) 6,687 yen

●Jean-Paul Hevin / Bonbon Chocolat Anepop (9 pieces) 4,985 yen
●Pierre Marcolini / Valentine Selection 5 pieces (5 pieces) 2,160 yen
●La Maison du Chocolat / Attention Bleu (6 pieces) 2,808 yen [Exclusive to Seibu Ikebukuro Main Store and Sogo Yokohama Store]
●Pierre Hermé Paris / Inlutiment de Chocolat Fruite (6 pieces) 2,592 yen [Exclusive to Seibu and Sogo]
●Vincent Guerlet/Joyeux (6 pieces) 2,592 yen [Seibu Ikebukuro Main Store]
●Mer/Praline Dark & Milk (6 pieces) 3,240 yen [First appearance]
●Pâtisserie Sadaharu Aoki Paris/AOKI 2021 (6 pieces) 3,078 yen
●Le Chocolat Alain Ducasse/Decouvert (6 pieces) 2,808 yen
●Michel Blanc/Petit Bonheur (15 pieces) 1,404 yen
●Sébastien Bouillet/Tartlet Chocolat (8 pieces) 2,700 yen
●Del Rey/Diamond Fondant Chocolat (6 pieces) 3,240 yen
●Pierre Redon/Cinq Etoiles Plus Coeurs (10 pieces) 3,627 yen
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。 English: ● Musée du Chocolat Theobroma / Terrine au Chocolat (1 piece, approx. 12cm in length) 3,240 yen
● Nakamura Chocolate / Nakamura Selection (6 pieces) 2,376 yen
● Message de Rose / Message de Rose Rosela Parfait (9 pieces) 1,944 yen
● Dandelion Chocolate / Almond & Raisin Chocolate Assortment (2 pieces, 80g each) 4,104 yen [First appearance]
Chocolate Paradise 2021 - Measures to prevent the spread of COVID-19
For the holding of Chocolate Paradise 2021, in addition to thorough infection prevention measures for facilities and employees, we ask that customers wear masks, sanitize their hands, maintain social distance, and refrain from visiting if they are feeling unwell or have a fever.

- Request for Customer Cooperation -
1) Please wear a mask when visiting the venue.
2) Please refrain from visiting if you are feeling unwell or have a fever (37.5°C or higher).
3) In order to prevent overcrowding within the venue, we have set up "entrances" and "exits" to optimize the number of customers inside. Please use the designated entrances and exits when entering and leaving the venue. *If the number of customers falls below the appropriate number, we will open "entrances" and "exits" depending on the situation.
4) If the venue becomes crowded, entry may be restricted.
5) Alcohol-based disinfectant is available for customers at the entrance and other locations throughout the venue. Please use it.
6) When it is crowded, such as when waiting to pay, please cooperate in maintaining social distancing.
7) To prevent droplet infection, please refrain from talking inside the venue.
8) In order to prevent infection, please refrain from eating or drinking inside the venue. *Excludes dedicated eat-in areas
Seibu Ikebukuro Main Store
Address: 1-28-1 Minami-Ikebukuro, Toshima-ku, Tokyo 171-8569
Phone: 03-3981-0111 (Main Line)
Business Hours: 10:00 AM - 9:00 PM *Until 8:00 PM on Sundays and holidays (irregular holidays)
Website: https://www.sogo-seibu.jp/ikebukuro/



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