For a limited time, the one-of-a-kind "Tommy Forest" is open! Players can plant trees in the game and have them replanted in Eco-Age's real-world "Global Forest," further strengthening Tommy Hilfiger's commitment to sustainability.
Tommy Hilfiger is offering a virtual replica of the Fall/Winter 2020 Tommy Hilfiger collection in the game "Animal Crossing: New Horizons." For a limited time, players can use an in-game code to purchase and dress their characters in seasonal styles. This development builds on Tommy Hilfiger's innovative blend of entertainment, pop culture, and e-commerce to provide consumers with immersive digital experiences. A virtual version of the Fall/Winter 2020 collection is available in Animal Crossing: New Horizons from December 27th to 29th as a free download in the one-of-a-kind in-game brand space, "Tommy Forest."
Influencers including:
Jasmine Sanders, model and activist, wearing a plaid blazer.
Leonie Hannu, fashion influencer and entrepreneur, wearing striped high-waisted tapered trousers and a striped metallic blazer.
Michaela DePrince, ballet dancer, wearing a colorblock knit letterman cardigan.
Elva Nee, model, TV presenter and yoga instructor, wearing a "TOMMY ICONS" cape jumper.
· 9m88 (Joe M. Barber): Multi-genre musician wearing a color-blocked down parka.
· Melissa Satta: TV presenter wearing a high-neck Varsity Monogram jumper.
· Carlo Sestini: Model and influencer wearing an alpaca-blend Textured Crest jumper.
Players are invited to a snow-covered "Tommy Forest" to attend a virtual party hosted by a Tommy Hilfiger avatar dressed in a three-piece suit, bow tie, and pocket square. During the event, players can take part in winter activities, shop at the indoor Tommy Hilfiger boutique, and plant a tree. In keeping with Tommy Hilfiger's sustainability mission of "Waste Nothing and Welcome All," the brand will plant one real tree in EcoAge's Global Forest for every virtual tree planted in Tommy Forest. Players can also learn more about the real trees planted on their behalf by contacting EAGlobalForest@eco-age.com.
"Our work with Animal Crossing: New Horizons has been a very clear test in the world of gaming," said Tommy Hilfiger. "To ensure our brand remains relevant and forever young, we have big plans to advance in new ways in gaming. This is just the beginning of the convergence of the digital and virtual worlds with fashion and entertainment. We pride ourselves on being ahead of the curve and in touch with our consumers. Our entry into See Now Buy Now was our first step into this space. We hope you'll look forward to our next chapter and evolution."
Since its release amidst the global pandemic, Animal Crossing: New Horizons has been a huge success, attracting a vast player base who enjoys the game as a peaceful escape, stress relief, and creative outlet from the comfort of their own homes. Tommy Hilfiger was the first brand to offer a dedicated in-game space where more than 40 million users can explore the latest collection. The Fall/Winter 2020 collection will be updated to the Spring 2021 collection as the game progresses into Spring and Summer, allowing users to continue to update their outfits with the seasons.
"Tommy Forest" marks the latest step in Tommy Hilfiger's commitment to innovating deeply immersive, shoppable digital experiences for the next generation of consumers. In 2016, Tommy Hilfiger was one of the first brands to livestream "TOMMYNOW," a runway experience with a "See Now, Buy Now" shopping feature. Since then, Tommy Hilfiger has experimented with artificial intelligence-powered e-commerce chatbots for Facebook Messenger, released a gamified virtual reality world, livestreamed shopping events on tommy.com, and partnered with social media avatars like Lil Miquela.
【Special Code】
Tommy Forest Code
DA-2016-2524-0568
Anyone can enter Tommy Forest with this code.
Tommy Stylist ID Code:
MA-6642-2949-8933
Enter this code at any Able Sisters store to purchase and wear the Tommy Hilfiger collection.
[URL] https://japan.tommy.com/
[Hashtags] #TommyHilfiger @TommyHilfiger @TommyHilfigerJP
[Brand Name Credit] Tommy Hilfiger
[Contact Credit] Tommy Hilfiger Customer Service 0120-266-484
Click here for company press release details
Tommy Hilfiger is offering a virtual replica of the Fall/Winter 2020 Tommy Hilfiger collection in the game "Animal Crossing: New Horizons." For a limited time, players can use an in-game code to purchase and dress their characters in seasonal styles. This development builds on Tommy Hilfiger's innovative blend of entertainment, pop culture, and e-commerce to provide consumers with immersive digital experiences. A virtual version of the Fall/Winter 2020 collection is available in Animal Crossing: New Horizons from December 27th to 29th as a free download in the one-of-a-kind in-game brand space, "Tommy Forest."
Influencers including:
Jasmine Sanders, model and activist, wearing a plaid blazer.
Leonie Hannu, fashion influencer and entrepreneur, wearing striped high-waisted tapered trousers and a striped metallic blazer.
Michaela DePrince, ballet dancer, wearing a colorblock knit letterman cardigan.
Elva Nee, model, TV presenter and yoga instructor, wearing a "TOMMY ICONS" cape jumper.
· 9m88 (Joe M. Barber): Multi-genre musician wearing a color-blocked down parka.
· Melissa Satta: TV presenter wearing a high-neck Varsity Monogram jumper.
· Carlo Sestini: Model and influencer wearing an alpaca-blend Textured Crest jumper.
Players are invited to a snow-covered "Tommy Forest" to attend a virtual party hosted by a Tommy Hilfiger avatar dressed in a three-piece suit, bow tie, and pocket square. During the event, players can take part in winter activities, shop at the indoor Tommy Hilfiger boutique, and plant a tree. In keeping with Tommy Hilfiger's sustainability mission of "Waste Nothing and Welcome All," the brand will plant one real tree in EcoAge's Global Forest for every virtual tree planted in Tommy Forest. Players can also learn more about the real trees planted on their behalf by contacting EAGlobalForest@eco-age.com.
"Our work with Animal Crossing: New Horizons has been a very clear test in the world of gaming," said Tommy Hilfiger. "To ensure our brand remains relevant and forever young, we have big plans to advance in new ways in gaming. This is just the beginning of the convergence of the digital and virtual worlds with fashion and entertainment. We pride ourselves on being ahead of the curve and in touch with our consumers. Our entry into See Now Buy Now was our first step into this space. We hope you'll look forward to our next chapter and evolution."
Since its release amidst the global pandemic, Animal Crossing: New Horizons has been a huge success, attracting a vast player base who enjoys the game as a peaceful escape, stress relief, and creative outlet from the comfort of their own homes. Tommy Hilfiger was the first brand to offer a dedicated in-game space where more than 40 million users can explore the latest collection. The Fall/Winter 2020 collection will be updated to the Spring 2021 collection as the game progresses into Spring and Summer, allowing users to continue to update their outfits with the seasons.
"Tommy Forest" marks the latest step in Tommy Hilfiger's commitment to innovating deeply immersive, shoppable digital experiences for the next generation of consumers. In 2016, Tommy Hilfiger was one of the first brands to livestream "TOMMYNOW," a runway experience with a "See Now, Buy Now" shopping feature. Since then, Tommy Hilfiger has experimented with artificial intelligence-powered e-commerce chatbots for Facebook Messenger, released a gamified virtual reality world, livestreamed shopping events on tommy.com, and partnered with social media avatars like Lil Miquela.
【Special Code】
Tommy Forest Code
DA-2016-2524-0568
Anyone can enter Tommy Forest with this code.
Tommy Stylist ID Code:
MA-6642-2949-8933
Enter this code at any Able Sisters store to purchase and wear the Tommy Hilfiger collection.
[URL] https://japan.tommy.com/
[Hashtags] #TommyHilfiger @TommyHilfiger @TommyHilfigerJP
[Brand Name Credit] Tommy Hilfiger
[Contact Credit] Tommy Hilfiger Customer Service 0120-266-484
Click here for company press release details
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