Onitsuka Tiger, a Japanese fashion brand, offers a contemporary collection that blends fashion and sports, heritage and innovation.
Onitsuka Tiger will open its first flagship store in Italy on December 18, 2020.
The concept of this special store, both the exterior and interior, was directed by Andrea Pompilio, the brand's longtime creative director. The Milan store, known as the Brand Theater, has three main spaces formed around Onitsuka Tiger's iconic concept. The first is the "Lab," the second is the "Japanese black lacquered tiered box," and the third is the "Gallery."
The largest space in the store was inspired by a "laboratory." With its clean, quiet, gray-toned interior, this space evokes the image of a room where daily research and consideration is conducted to create innovative items. The next space expresses Andrea Pompilio's reinterpretation of "Japaneseness." The landscape, filled with a heavy, lustrous appearance reminiscent of the traditional Japanese craft of black lacquer boxes, offers visitors a luxurious sense of exhilaration. Finally, the space, known as the "Gallery," is based on Onitsuka Tiger's signature color, Taichi Yellow. Mixing Japanese influences with antique architecture that retains a distinctive Italian flair, the building presents a veritable art gallery, offering a wide selection of items, from popular apparel to classic shoes.
Andrea Pompilio said, "This flagship store is completely different from conventional stores that are created simply to sell products. The entire store must be a place that can offer a new experience. I have been looking forward to the opening of this beautiful flagship store. It feels like opening a box of a new toy that you've always wanted."
To commemorate the opening, the Milan flagship store will be selling a capsule collection designed by New York artist Brian Kenny, as well as limited edition T-shirts and shorts. Guests can also enjoy a rich and extensive product lineup, from the latest contemporary designs to NIPPON MADE models that are brimming with Japanese craftsmanship.
ONITSUKA TIGER MILAN
Store area: Sales floor 123 sqm, Gallery 104 sqm
Address: Corso Como 3, Milano (shop entrance at Piazza XXV Aprile 9)
Phone number: +39-02-9475-4366
Opening hours: 11:00 - 19:00
*Monday to Saturday: 11:00 - 19:00 / Sunday: 11:00 - 18:00
*Irregular holidays
<
■Andrea Pompilio
Creative Director of Onitsuka Tiger
Born in Italy. Raised in an environment where his father was an architect, his mother was a painter, and his grandmother ran a boutique, he dreamed of becoming a fashion designer from an early age. He studied fashion at the University of Fine Arts in Pesaro and the Marangoni Institute in Milan, and after gaining experience at famous brands, he launched his signature brand in Autumn/Winter 2011. After collaborating with Onitsuka Tiger, he was appointed Creative Director, a position he holds to this day.
■Brian Kenny
Brian Kenny (born 1982 in Heidelberg, Germany) is an American multidisciplinary artist based in New York, whose work has been exhibited in galleries, art museums, theaters, and alternative spaces in the United States, Canada, and Europe. Utilizing a wide range of media, including drawing, painting, textiles, video, and performance, his works evoke a powerful message in viewers with their eye-catching touch. His work often reflects his own experiences and mental states, and themes range from his queer identity, shifts in social perceptions surrounding gender, sexuality, and politics, urban life, to the pursuit of pure imagination and creativity. Onitsuka Tiger Official Website: www.onitsukatiger.com WEB MAGAZINE: www.onitsukatigermagazine.com Facebook: @OnitsukaTiger Twitter: @OnitsukaTiger Instagram: @onitsukatigerofficial
Click here for company press release details
The press releases featured in this article have been provided by PR TIMES, Inc. and are reproduced verbatim. FASHION HEADLINE does not endorse the products or services featured, nor does it guarantee the content of the press releases. For inquiries regarding the content of this article, please contact PR TIMES Inc. directly (https://prtimes.jp/).
