Ground Y 21SSGround Y, a brand that proposes new possibilities in fashion with a "genderless" and "ageless" style, filtering its ideas through the lens of Yohji Yamamoto and incorporating multifaceted elements that sync with its concept, will launch its new collection for the Spring/Summer 2021 season on January 27, 2021.
The theme of the 2021 Spring/Summer Collection is "CRAFTED CLOTHES." The playful details allow the garments to be freely transformed into two or three ways depending on the wearer's will, and the collection is filled with elements that give the impression of being handcrafted, such as wrinkled finishes, craft fringe, and special lace stitching. The popular series, which was released last season and which combines bags that can be attached and detached with special Velcro, has been upgraded this season with an increased variety of daily items and a new version that allows for the attachment of sustainable eco-bags.
The key visual models are SKY-HI, a member of the performance group AAA who is also active as a solo rapper, and Ito Marika, who is a "cultural icon" who has appeared in popular films and dramas and is active as an actor, while also holding solo exhibitions.
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Ground Y 21SShttps://youtu.be/zapwiw5Xeis
-Ground Y 2021 Spring / Summer Collection -
Available from January 27th, 2021 at Ground Y directly managed stores (GINZA SIX / Laforet Harajuku / Shibuya Parco / Shinsaibashi Parco), the official online shop "THE SHOP YOHJI YAMAMOTO", and authorized dealers.
*On sale from 12:00 on the same day at the official online shop "THE SHOP YOHJI YAMAMOTO" (http://theshopyohjiyamamoto.jp/JP/shop/c/c20)
Special Offer) Collection Book will be given as a gift to customers who purchase Ground Y 2021 Spring / Summer Collection
Starting from Wednesday, January 27th, customers who purchase Ground Y products at Ground Y directly managed stores or THE SHOP YOHJI YAMAMOTO will receive a "2021 Spring / Summer Collection Image Book" featuring SKY-HI and Ito Marika as image models, on a first-come, first-served basis. *Limited stock available, while supplies last.
[SKY-HI Profile]
"Infinite possibilities, as high as the sky" - With his exceptional rap, dance, and vocal skills, rich musicality, and genre-bending presence, SKY-HI has attracted attention not only in the hip-hop scene, but also in the rock and subculture scenes for his unparalleled performances. Furthermore, he founded BMSG Co., Ltd. with the slogan "Don't let talent die." He launched a new label, "B-ME," and is expanding his field of activity as CEO.
[Ito Marika Profile]
Born February 20, 1996 in Osaka, raised in Kanagawa. After graduating from Nogizaka46, Ito has demonstrated her talent as a creator, writing a hand-drawn column for the magazine "Soen" and holding two solo exhibitions at PARCO. She has been active in a wide range of fields, including film and stage, including the Shinsaibashi PARCO opening video project "Mayonaka wa Onna no Onna" and PARCO Theater's first live-action reading, "Kamen Fuufu no Kagami." In 2020, his starring film "Summer Film" (scheduled for release in 2021) was screened as a special invitation at the 33rd Tokyo International Film Festival.
▼Shop information
Ground Y GINZA SIX 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061 4F TEL 03-6264-5165
Ground Y LAFORET HARAJUKU 1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001 1F TEL 03-6455-5277
Ground Y SHIBUYA PARCO 15-1 Udagawacho, Shibuya-ku, Tokyo 153-8377 2F TEL 03-6427-8984
Ground Y SHINSAIBASHI PARCO 1-8-3 Shinsaibashisuji, Chuo-ku, Osaka-shi, Osaka 542-0085 1F TEL 06-6125-5607
Ground Y THE SHOP YOHJI YAMAMOTO http://theshopyohjiyamamoto.jp/JP/shop/c/c20
▼official media
Ground Y Official HP http://yohjiyamamoto.co.jp/groundy
Ground Y Official Facebook @Ground Y Official
Ground Y Official Twitter @Ground Y Official
Ground Y Official Instagram @ground_y_Official
Ground Y Official LINE @groundy-official
Ground Y Official YouTube https://youtube.com/channel/UCv72Lti5FodpSjhBb-Ysz2A
Contact / Yohji Yamamoto Press Room TEL 03-5463-1500
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