Chocolatier Joel Durand, celebrating the first anniversary of the Ginza store's opening, has released its 2013 Valentine's Day series. The highlight item is the heart balloon package. For an additional 315 yen, you can add a heart-shaped balloon to your Valentine's Day limited edition set. You can also include a letter inside the balloon along with your chocolate. The Valentine's Day limited edition selection is an assortment of the popular "Alphabet Bonbon Chocolat," featuring all the letters of the alphabet from A to Z in different flavors and scents. There are three types: "THANK YOU Selection Heart Balloon Wrapping" (4,231 yen), "DAISUKI Selection Heart Balloon Wrapping" (4,231 yen), and "LOVE Selection Heart Balloon Wrapping" (2,631 yen). In addition to the 26 letters of the alphabet, a peach-flavored "heart" is also available exclusively for Valentine's Day. The Ginza store offers a full lineup of alphabet chocolates, allowing you to create a one-of-a-kind message gift by assembling your favorite letters.

"Joel Durand," with its main store in Provence in the south of France, is a chocolate specialty store run by Joel Durand, who was selected as France's best chocolatier. They collect ingredients from Provence and around the world, and manufacture and sell chocolate that is particular about both taste and aroma.