Isetan Mitsukoshi Holdings announced the full details of the second floor women's real clothes section at the grand opening of the remodeled Isetan Shinjuku flagship store on March 6th. This remodel significantly expanded the selection of miscellaneous goods.

The remodeling also reinforces the second floor's uniquely Tokyo-oriented, trend-setting character. The "Park" promotional space, located in the center of the floor and accessible via two escalators, significantly expands the selection of not only clothing but also miscellaneous goods and cultural items. New initiatives that go beyond conventional sales efficiency include the introduction of a fresh flower and juice bar next to the second floor escalators, previously a prime location in department stores.

Center Park features "TOKYO Kaihoku," a concept shop showcasing designers and creators who are globally promoting Tokyo culture, aiming to reach non-customers previously unavailable to department stores. West Park features "DECADE," a collaboration with Daikanyama T-Site, offering a selection of fashion from the 1960s and 1970s. Each event will be held over a one- or two-week period, with different themes.

The opening of "TOKYO Liberation Zone" will feature a feminine worldview directed by Xue Zhenfan, the brand's designer who has attracted attention at Tokyo Collection as "Jenny Fax Farm," along with The Virgin Mary and Doll Menagerie. Meanwhile, "DECADE" will have a "retro-future" theme and will feature Twiggy-inspired merchandise at the time of its opening.

In addition, West Park will feature a new juice bar, flower, and gift space. Linked to the "Urban Closet" zone, centered around "Lady for the Weekend," a new edited shop offering approximately 90 brands, the new space will target urban mothers who lead sophisticated lives while raising children. It will feature a luxurious lifestyle shop-style sales floor with ample communication space in the center of the store, targeting customers who rely on the store for all their needs, including food, clothing, and shelter.

In addition, a new edit shop called "Re-Style TOKYO" has opened on the third floor as "TOKYO Closet," adding a touch of adult cuteness and the latest Tokyo trends. It features around 50 brands, including "Caon," "Laura," "Florent," "APC," "Paul & Joe," and "Plumpy'Nuts," while also functioning as an incubation area for young designers. Furthermore, an edit zone for Tokyo designers will be made up of brands such as "Mint Designs," "Beautiful People," "Theater Products," "Tsumori Chisato," "Caban de Zucca," "Limi Fuu," "Tricot Comme des Garçons," and "Junya Watanabe Man Pink." The same zone will also include international brands such as "Vivienne Westwood Red Label," "Marc by Marc Jacobs," and "Agnès B. Femme," while the accessories zone will be made up of "E.M.", "Q-Pot," and "Dress a Dress." "Global Closet," which offers styling based on denim from around 30 brands, has also set up a bar serving coffee and champagne at the back of the atrium on the first and second floors, which is being restored for the first time in around 20 years. This is a first for the store, as it offers a variety of interactive spaces in addition to merchandise sales. "Isetan Girl" shifts the focus from the increasingly difficult "Pure Young" zone in department stores to target the store's young lady clientele. The sales floor is divided into five zones based on the culture cultivated within the home. Furthermore, "Art Frames," installed in over 20 locations on some floors, and events planned for 1,500 to 2,000 per year throughout the building, will help embody the theme of this redevelopment: "Becoming the world's greatest fashion museum."