This spring, hair care products from PERCY & REED, a hair salon by renowned London hairstylists Paul Percival and Adam Reed, will be arriving in Japan for the first time. The lineup includes three shampoos and conditioners, three hair masks, and styling products: two hair oils, two hair sprays, a hair cream, a hair mousse, a dry shampoo, a dry conditioner, and a dry cream. Developed using the hair styling techniques and know-how cultivated by Paul and Adam, the products, which cost 160 pounds (approximately 23,000 yen) for a cut and blow dry, were first released in the UK in 2011. They have frequently been featured in magazines and have won numerous best cosmetics awards. Their packaging, featuring a woman with long hair, is also a factor in their popularity. The products will be available in advance at a hair shop on the first floor of the newly remodeled Isetan Shinjuku store, which reopens on March 6th.