
APIVITA, a Greek natural cosmetics brand committed to using natural ingredients, is relaunching its soap line with six new natural soaps (starting at ¥1,575 for 125g) featuring different natural ingredients and fragrances, available from May 30th. The new soaps include a completely new formula and packaging for the four existing soaps: "Propolis," "Chamomile," "Honey," and "Olive." Two new soaps, "Rose & Black Pepper" and "Jasmine," bring the total to six. All soaps are free of synthetic ingredients, parabens, and propylene glycol. The new "Rose & Black Pepper" soap blends two types of rose extract, black pepper essential oil, and a natural scrub (loofah) for antioxidant and moisturizing benefits. Meanwhile, "Jasmine" is formulated with jasmine and lavender essential oils for a pleasant fragrance and highly relaxing effects. The other soaps also contain many of Apivita's key natural ingredients, including honey and propolis, and each has a different purpose and scent, making it a soap series that can be used depending on your mood.















