Always at the forefront of change and innovation, Bvlgari celebrates the brand's legendary icon, the Serpenti (Italian for snakes). Just as a snake repeatedly sheds its skin and constantly transforms, Roman high jeweler Bvlgari reinterprets the brand's first icon in a new design that exudes contemporary sophistication.
A symbol of wealth, seduction, seduction, and transformation, the snake is Bvlgari's signature icon. The collection began with jewel-encrusted secret watches in the late 1940s and expanded to include jewelry collections in the 1960s, solidifying its status as a symbol of the brand. From the more realistic snake designs of the 1970s to geometric, stylized designs, the snake has embodied Bvlgari's bold and passionate spirit over the past few decades.
Celebrating change and innovation, Bvlgari has reinterpreted the iconic Serpenti with a design that stands out for modernity and sophistication, establishing a new style with the Serpenti Viper. The Serpenti's unparalleled craftsmanship is realized through the exceptional skills of its artisans, and the rich creativity of its skilled artisans, born from their knowledge and passion, has resulted in artistic masterpieces.
The flexible modular structure, in which each snake's scale is carefully hinged and connected, is a testament to Bvlgari's exceptional jewellery techniques. The bold design of the Serpenti Viper, which wraps around the body with ultimate flexibility, captivates the viewer.
The new Serpenti Viper collection features designs that will captivate all women who are confident, follow their instincts, and strive for greater heights.
The new collection, set with beautifully sparkling diamonds in pink or white gold, includes 10 models: bracelets, rings, necklaces, and earrings. The pink or white gold bracelet and ring, featuring a double snake design, beautifully express the snake's suppleness, like a second skin for the wearer. New jewelry pieces also feature a lustrous, glossy pink gold scale motif and a stylized snake head and tail set with diamonds, further enhancing the snake's bold allure.
Wear Serpenti Viper and unleash your senses.
"Serpenti Viper" released in January 2021
Choker
PGxDIA 2,070,000 yen
Necklace
WGxDIA 740,000 yen
PGxDIA 700,000 yen
PGxDIA 448,000 yen
Ring
WGxDIA 1,330,000 yen
PGxDIA 1.27 million yen
PGxDIA 490,000 yen
Bracelet
WGxDIA 4.76 million yen and up
PGxDIA
From 4,480,000 yen
PGxDIA
820,000 yen
*Bracelets are available in sizes S, M, L, and XL.
*All prices are listed excluding tax.
For inquiries, please contact Bulgari Japan at 03-6362-0100. https://www.bulgari.com/ja-jp/
Click here for company press release details
A symbol of wealth, seduction, seduction, and transformation, the snake is Bvlgari's signature icon. The collection began with jewel-encrusted secret watches in the late 1940s and expanded to include jewelry collections in the 1960s, solidifying its status as a symbol of the brand. From the more realistic snake designs of the 1970s to geometric, stylized designs, the snake has embodied Bvlgari's bold and passionate spirit over the past few decades.
Celebrating change and innovation, Bvlgari has reinterpreted the iconic Serpenti with a design that stands out for modernity and sophistication, establishing a new style with the Serpenti Viper. The Serpenti's unparalleled craftsmanship is realized through the exceptional skills of its artisans, and the rich creativity of its skilled artisans, born from their knowledge and passion, has resulted in artistic masterpieces.
The flexible modular structure, in which each snake's scale is carefully hinged and connected, is a testament to Bvlgari's exceptional jewellery techniques. The bold design of the Serpenti Viper, which wraps around the body with ultimate flexibility, captivates the viewer.
The new Serpenti Viper collection features designs that will captivate all women who are confident, follow their instincts, and strive for greater heights.
The new collection, set with beautifully sparkling diamonds in pink or white gold, includes 10 models: bracelets, rings, necklaces, and earrings. The pink or white gold bracelet and ring, featuring a double snake design, beautifully express the snake's suppleness, like a second skin for the wearer. New jewelry pieces also feature a lustrous, glossy pink gold scale motif and a stylized snake head and tail set with diamonds, further enhancing the snake's bold allure.
Wear Serpenti Viper and unleash your senses.
"Serpenti Viper" released in January 2021
Choker
PGxDIA 2,070,000 yen
Necklace
WGxDIA 740,000 yen
PGxDIA 700,000 yen
PGxDIA 448,000 yen
Ring
WGxDIA 1,330,000 yen
PGxDIA 1.27 million yen
PGxDIA 490,000 yen
Bracelet
WGxDIA 4.76 million yen and up
PGxDIA
From 4,480,000 yen
PGxDIA
820,000 yen
*Bracelets are available in sizes S, M, L, and XL.
*All prices are listed excluding tax.
For inquiries, please contact Bulgari Japan at 03-6362-0100. https://www.bulgari.com/ja-jp/
Click here for company press release details
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