Brasina Co., Ltd. conducted an online survey from February 5th to 8th to find out "Japanese people's opinion of current Japanese manufacturing." The survey targeted 600 people nationwide, with a 50/50 split between men and women, 100 of each gender.
When asked which country has "cool manufacturing," over 60% of both men and women of all ages supported Japan, far ahead of the United States (26.5%) in second place and Italy and Germany (15.7%) in third place. Some respondents also cited "the pursuit of quality alone leads to too much wasted time and effort."
When asked about "Japanese manufacturing," home appliances and electrical appliances (62.8%) and automobiles (61%) came in second and third, respectively, followed by toys and games (35.0%). Other popular responses included precision parts and manga/anime, with fashion coming in at 5.8%. Around 3% also supported traditional crafts.

50% of respondents answered, "There's something I definitely want to buy this year," with 65.8% of teenagers, 50.0% of those in their 20s, and 48.3% of those in their 30s, indicating a relatively high purchasing desire among younger generations. The most popular item cited was a car (15.4%), ranking in the top three for all age groups and genders except for teenagers. This was followed by home appliances such as washing machines and air purifiers (12.2%) and computers (11.6%), but only 2.8% of respondents mentioned tablet devices, which are currently in the market penetration phase. Smartphones ranked fifth, after clothing and accessories, and women in their 20s were particularly likely to specifically name the iPhone.

In addition, 61% of students said they aspire to work in manufacturing, be involved in artisanship, or make things. Among them, many people expressed a desire to work in the automotive industry, such as at Toyota, Sony, Toshiba, or in the IT industry, developing content and services, or in the fields of cutting-edge robotics and aerospace engineering. Women also expressed a desire to work in the apparel industry.