DIESEL has unveiled its Pre-Fall 2014 campaign visuals, photographed by Nick Knight.
Diesel's artistic director, Nicola Formichetti, chose the theme of neo-neoclassicism. His goal was to recreate iconic visual images from Renaissance painters Tiziano Vecellio and Giovanni Battista Tiepolo, as well as 20th-century photographers like Richard Avedon and Diane Arbus, for a new advertising campaign. Using digital media, the images are intentionally corrupted with glitch effects.
While paying homage to past group shots, Kiko Mizuhara has been chosen as a model representing the future, creating an encounter between the past and the future. She also appeared in Nicola's first runway show. Nicola commented, "I wanted to bring together the 'great group shots' from history, in a pop Picasso style, so to speak." Nick added, "I looked back at Italian art over the centuries, going back to the Renaissance, and brought together what I like. By juxtaposing classical and digital, both are emphasized."