DIESEL has announced a tribute capsule collection, "DIESELTRIBUTE," by newly appointed Artistic Director Nicola Formichetti. Nicola was inspired to create this capsule collection, incorporating elements of leather and denim, after visiting the brand's archives at the brand's headquarters in Breganze, Italy. The denim collection, released in early November, features handcrafted details in Italy. The collection features 11 apparel pieces, five accessories, and five underwear. It includes Western-inspired shirts, digitally printed T-shirts, and skinny-fit "JOGG JEANS," a blend of sweatshirts and denim. The accessories feature custom bottle caps and studs created by Nicola, and the pieces feature red, white, and green buttons, the colors of the Italian flag. The leather collection will be released in February 2014.

For this project, Nicola has teamed up with British photographer Nick Knight and the creative team at SHOWStudio to develop a campaign shot entirely on iPhone. Using gangsters who fit the brand's spirit as models, the visuals make full use of image editing techniques using photo and video apps. The campaign will be announced on social media platforms such as Tumblr, Facebook, and Instagram. A behind-the-scenes video will also be released on the Diesel official website.