Sock brand Happy Socks is collaborating with hip-hop MC Snoop Dogg on a campaign called "Art of Inspiration." The artwork is scheduled to be unveiled in November.

In this campaign, Snoop Dogg will paint art while wearing Happy Socks. Snoop's socks will also be on sale. Three patterns of socks will be available for both men and women. They will be priced at 1,500 yen.

Regarding this collaboration, Snoop Dogg said, "Painting has been something I've wanted to do for years, but I've never had the time. Art is one piece of the Snoop puzzle, and it's something I can carry with me forever."

Meanwhile, Happy Socks Creative Director Victor Tell said, "He is someone who is inspired by his own music, and we are really excited to see what impact his art will have on the world."