Principe Prive has released a limited edition collaboration model with CREUX AUTOMATIQ, a Swiss-made mechanical watch made by Culet Jewellery, a jewelry manufacturer in Amsterdam with over 130 years of history. This elusive model, whose arrival in Japan was delayed due to the impact of COVID-19 after pre-orders began, has finally arrived. The remaining few of the 30 units available worldwide are now on sale at the Principe Prive Omotesando store and official online store.
The collaboration model, "GHOST V3 by PRINCIPE PRIVE," is limited to 30 units worldwide and features a skeleton face that showcases the Swiss-made automatic movement. Featuring a carefully hollowed-out face design, a skeletonized date display, and a small seconds hand at 9 o'clock, the titanium case and ceramic bezel are combined in a monotone gray color scheme. The Principe Privé logo is printed on the crystal. The rotor visible through the case back features Principe Privé's iconic smiley face.
The case design of the GHOSR series is inspired by the smooth curves and slopes found in modern sports car design. The avant-garde shape, paired with the crown guard, is a signature design of Creux Automatiq. The GHOST V3 by PRINCIPE PRIVÉ's case is crafted from titanium with a microbrille sandblasted finish, making it lighter than previous stainless steel Ghost models. It also features a matte screw-down crown, a design attributed to its water resistance of 10 bar (100 meters). The bezel is crafted from ceramic and sandblasted to a matte finish, a unique aesthetic that deviates from watchmaking standards, where ceramic is highly polished to a mirror-like finish.
Designed for maximum visibility, it features a scratch-resistant sapphire crystal double-coated with a special anti-glare system. The removal of the central crystal found on previous Ghost models allows for a better view of the skeletonized movement than before. The seconds wheel at 9 o'clock has no hands; instead, the entire wheel rotates on a transparent disc, creating a "ghost effect" that appears to float on the dial. A skeletonized date window is displayed at 6 o'clock.
The "CREUX AUTOMATIQ" and "PRINCIPE PRIVÉ" logos are printed on the inside of the glass to symbolize the collaboration.
The GHOST series is equipped with a Swiss-made CA S24-SK8 automatic movement, designed and manufactured exclusively for Creux Automatiq by movement developer Swisstech. The movement boasts a 36-hour power reserve, 28800A/H, 33 jewels, and a three-hand date system. The gears and mechanics are elegantly exposed through the skeletal frame, all finished with a combination of titanium and gunmetal PVD, brushed and polished surfaces. The rotor is adorned with the smiley face icon that symbolizes "PRINCIPE PRIVÉ".
Model name: GHOST V3 by PRINCIPE PRIVE Limited to 30 units worldwide
Selling price: 352,000 yen (tax included)
Case size: 45mm x 50mm x 12mm
Case material: Titanium case / Ceramic bezel
Strap: Grey FKM rubber
Crystal: Sapphire crystal (anti-reflective)
Water resistance: 10ATM (100m)
Luminescence: Super-LumiNova
Movement: Swisstech S24-SK8
Country of production: Switzerland
Retailers
Principe Prive Official Online Store
https://principe-prive.com/collections/creux-automatiq
*Once the reservation limit is reached, the item will be displayed as sold out.
*The item may be sold out by the time you access the page.
About CREUX AUTOMATIQ
Creux Automatiq was launched in 2009 as a new business venture by Culet Jewellery, a jewelry manufacturer in Amsterdam that has been in business for over 130 years, with the concept of "producing high-performance watches at an affordable price."
Led by designer Dan Rumble, the team spent two years in Swiss watch factories learning everything they knew about movement precision, case manufacturing, and the various materials and components that make up a high-quality watch. Armed with this knowledge, they put together a unique, avant-garde design that is not only classic, but also conveys elements of modern design.
Passionate about the outdoors and adventure, Lambre came up with the name while hiking in the Swiss "Creux du Van" valley in Le Soria. "Creux", or "hollow" in English, also matched the brand's first watch, "The Ghost CA-01", thanks to its skeleton movement and dial.
The Ghost case design (now a Creux Automatiq brand signature) was first created in Lambre's home workshop in 2009, cast from a solid sliver of pure silver, and to this day, the original design remains faithfully preserved.
About Principe Prive
Principe Prive is a young company founded in 2015. It has gained support from brands, designers and artists from all over the world, and has become a worldwide corporate brand. It has contracts with brands in 13 countries and is the home of high-end watch brands such as BARNEYS NEW Principe Privé collaborates not only with luxury retailers like YORK, but also with major corporations like BANDAI and Toei. While Principe Privé is the exclusive importer of international brands, it also operates as a luxury brand offering its own unique products. Its customized products, which utilize the skilled craftsmanship of its artisans, are particularly highly acclaimed. Featured in major media outlets around the world, the brand's global recognition continues to grow.
Click here for company press release details
The collaboration model, "GHOST V3 by PRINCIPE PRIVE," is limited to 30 units worldwide and features a skeleton face that showcases the Swiss-made automatic movement. Featuring a carefully hollowed-out face design, a skeletonized date display, and a small seconds hand at 9 o'clock, the titanium case and ceramic bezel are combined in a monotone gray color scheme. The Principe Privé logo is printed on the crystal. The rotor visible through the case back features Principe Privé's iconic smiley face.
The case design of the GHOSR series is inspired by the smooth curves and slopes found in modern sports car design. The avant-garde shape, paired with the crown guard, is a signature design of Creux Automatiq. The GHOST V3 by PRINCIPE PRIVÉ's case is crafted from titanium with a microbrille sandblasted finish, making it lighter than previous stainless steel Ghost models. It also features a matte screw-down crown, a design attributed to its water resistance of 10 bar (100 meters). The bezel is crafted from ceramic and sandblasted to a matte finish, a unique aesthetic that deviates from watchmaking standards, where ceramic is highly polished to a mirror-like finish.
Designed for maximum visibility, it features a scratch-resistant sapphire crystal double-coated with a special anti-glare system. The removal of the central crystal found on previous Ghost models allows for a better view of the skeletonized movement than before. The seconds wheel at 9 o'clock has no hands; instead, the entire wheel rotates on a transparent disc, creating a "ghost effect" that appears to float on the dial. A skeletonized date window is displayed at 6 o'clock.
The "CREUX AUTOMATIQ" and "PRINCIPE PRIVÉ" logos are printed on the inside of the glass to symbolize the collaboration.
The GHOST series is equipped with a Swiss-made CA S24-SK8 automatic movement, designed and manufactured exclusively for Creux Automatiq by movement developer Swisstech. The movement boasts a 36-hour power reserve, 28800A/H, 33 jewels, and a three-hand date system. The gears and mechanics are elegantly exposed through the skeletal frame, all finished with a combination of titanium and gunmetal PVD, brushed and polished surfaces. The rotor is adorned with the smiley face icon that symbolizes "PRINCIPE PRIVÉ".
Model name: GHOST V3 by PRINCIPE PRIVE Limited to 30 units worldwide
Selling price: 352,000 yen (tax included)
Case size: 45mm x 50mm x 12mm
Case material: Titanium case / Ceramic bezel
Strap: Grey FKM rubber
Crystal: Sapphire crystal (anti-reflective)
Water resistance: 10ATM (100m)
Luminescence: Super-LumiNova
Movement: Swisstech S24-SK8
Country of production: Switzerland
Retailers
Principe Prive Official Online Store
https://principe-prive.com/collections/creux-automatiq
*Once the reservation limit is reached, the item will be displayed as sold out.
*The item may be sold out by the time you access the page.
About CREUX AUTOMATIQ
Creux Automatiq was launched in 2009 as a new business venture by Culet Jewellery, a jewelry manufacturer in Amsterdam that has been in business for over 130 years, with the concept of "producing high-performance watches at an affordable price."
Led by designer Dan Rumble, the team spent two years in Swiss watch factories learning everything they knew about movement precision, case manufacturing, and the various materials and components that make up a high-quality watch. Armed with this knowledge, they put together a unique, avant-garde design that is not only classic, but also conveys elements of modern design.
Passionate about the outdoors and adventure, Lambre came up with the name while hiking in the Swiss "Creux du Van" valley in Le Soria. "Creux", or "hollow" in English, also matched the brand's first watch, "The Ghost CA-01", thanks to its skeleton movement and dial.
The Ghost case design (now a Creux Automatiq brand signature) was first created in Lambre's home workshop in 2009, cast from a solid sliver of pure silver, and to this day, the original design remains faithfully preserved.
About Principe Prive
Principe Prive is a young company founded in 2015. It has gained support from brands, designers and artists from all over the world, and has become a worldwide corporate brand. It has contracts with brands in 13 countries and is the home of high-end watch brands such as BARNEYS NEW Principe Privé collaborates not only with luxury retailers like YORK, but also with major corporations like BANDAI and Toei. While Principe Privé is the exclusive importer of international brands, it also operates as a luxury brand offering its own unique products. Its customized products, which utilize the skilled craftsmanship of its artisans, are particularly highly acclaimed. Featured in major media outlets around the world, the brand's global recognition continues to grow.
Click here for company press release details
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