The seventh Aosando Art Fair, held annually in October by H.P. FRANCE, will be held from October 24th to 27th.

The base of the fair will be Aosando, a back street between Aoyama-dori and Omotesando lined with boutiques, cafes, and beauty salons. With the aim of livening up the street with art and promoting the joy of purchasing works by young contemporary artists, store spaces will be used as art exhibition spaces. Approximately 50 stores in the area will be participating, including agnes b. Aoyama, Aveda Life Salon & Spa Omotesando, CACAO SAMPAKA Minami-Aoyama, and H.P.DECO Tokyo.

This year's main visual is a selection from artist Tomo Tanimura's "marshumallow.trip" series. The surprises and joys experienced by the traveling twin marshmallows in the story are linked to the experience of encountering various art pieces and bringing them home at the Aosando Art Fair, and have been used as this year's visuals.

With the aim of "disseminating Japanese creativity to the world" and "attracting people from Japan and abroad to Tokyo," H.P. FRANCE will be holding a variety of events in the Shibuya and Harajuku districts in October, including the joint exhibition "roomsLINK" and the design, art and product exhibition "Ba to Ma." The aim is to create a mood that says "Tokyo is fun in October" and "Come to Tokyo in October," and to attract people from Japan and abroad by spreading the message to the world.


[Event Information] Aosando Art Fair 2013 Location: Shops in the Aosando area, as well as approximately 50 other shops in Aoyama, Omotesando, Harajuku, etc. Period: October 24th to 27th