Yukiko Yuzawa's limited edition shop opens at Nihonbashi Mitsukoshi. "I am..." look suggestions

Nov 8, 2014

A pop-up shop for H.P.FRANCE, a brand created by Yukiko Yuzawa, is open at the Nihonbashi Mitsukoshi Main Store until November 11th. The theme of the brand's 2014-2015 Autumn/Winter collection is "Je suis...." The shop introduces different types of adult women who live brightly and resiliently in the 21st century. According to Yuzawa, a "resilient woman" is one who is open-minded, receptive to other people's opinions, and has a strong sense of identity, rather than someone who pushes others aside. The look, titled "I am a nomad, I am an urban nomad," features warm fur and long-haired knitwear. Items like the cardigan (98,000 yen) and blouson (40,000 yen) feature slim, vertically elongated silhouettes that reflect the season's style. The look is accented with a ribbon hair clip (19,500 yen) featuring a folkloric and classical embroidery.

The look, "I am a modern cosmopolite (Je suis cosmopolite je suis moderne.)," is based on a motif of dimensions beyond place and time, with the mysterious light of nylon reflecting metallically. Under the outer coat (116,000 yen), a fur vest (144,000 yen), a dress (111,000 yen), and a skirt (67,000 yen) are paired, and mannish elements can be seen throughout, such as a bag (77,000 yen) and short boots (86,000 yen).

The look, "I am an animal!!! (Je suis animale !!!)," features ducks, rabbits, tigers, leopards, and Pegasus on the loofah, the symbol of the Bourbon dynasty. The outfit, consisting of a coat (190,000 yen), cardigan (105,000 yen), pants (115,000 yen), and gloves (49,500 yen), expresses the image of a powerful woman marching with animals.

"I am a sportswoman" (Je suis une SPORTSWOMAN.) features striking pattern-versus-pattern, blending of different materials, and color combinations. The shorts (102,000 yen) feature a mix of burgundy and gold, and the fur blouson (127,000 yen) brings out the toughness of a woman, creating an even sportier look.
編集部
  • "I am a nomad, I am an urban nomad."
  • "I am a modern cosmopolitan."
  • "I am an animal!!!"
  • "I am a sportswoman."
  • The concept of the shop "Concent Paris H.P. France" by Yukiko Yuzawa is for the mature woman who lives a strong life.
  • Visuals from the 2014 Autumn/Winter collection of "Concent Paris H.P. France"
  • The fur gives off a nomadic vibe, while the contrast of white and purple creates an urban feel. The theme is "I am a nomad, I am an urban nomad."
  • The striking combination of patterns and different materials expresses a sporty woman. The theme is "I am a sportswoman."
  • The combination of the yellow base color and different materials is striking.
  • A shoulder bag with a powerful message, combining different patterns
  • A bag with an earthy color design that evokes the desolate earth
  • The combination of black and gold creates a striking impact.
  • The surface of the bag is woven with delicate jewels, incorporating African elements.
  • Gold and silver necklaces and ear accessories lined up
  • The concept of the shop "Concent Paris H.P. France" by Yukiko Yuzawa is for the mature woman who lives a strong life.
  • Yukiko Yuzawa's "Concent Paris H.P. France"
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