On September 13th, the second day of London Fashion Week, various brands presented their SS15 women's collections.
Holly Fulton, who was inspired by various artists, especially the dancer Margaret Morris, opened with a monochrome dress that combined folk art with geometric patterns, but gradually became more colorful, with numerous three-dimensional flowers made with an abundance of crystals placed on the sleeves and sheer overskirts. Flowers and graphic patterns danced on tent-line dresses with ample tucks in the front and back, shirt dresses reminiscent of the 1950s, and sack dresses in the style of the 1960s. Holly Fulton SS15 Collection
"House of Holland," also featuring a generous amount of three-dimensional, raised flowers, was themed around rock groupies from the late 1960s to early 1970s. Before the show began, music by the American rock band The Doors was played in the background, followed by music by Deep Purple, Led Zeppelin, and James Hendrix. Accompanied by music from the pre-industrial era of rock and roll, when rockers were free to do whatever they wanted, the collection featured a patchwork of dark suede jackets with fringe, long suede flared skirts, pantsuits with a '70s silhouette that mixed two different floral patterns on the suit and shirt, miniskirts decorated with dancing sequin flowers, and T-shirts with the word "groupie" printed on them. The collection was full of sequins, glitter, and metallic leather, creating a dazzling look. Because the collection was born after that era (Henry Holland was born in 1983), it was the result of a generation born after that era's influence and their own interpretation of the power of groupies, and so it also served as an unintentional parody. Perhaps this is what makes it appealing to today's teenagers, rather than simply being a retro trend. House of Holland SS15 Collection
J.W. Anderson presented a collection that exuded unprecedented femininity and even elegance, billed as "an ode to playful French femininity." The line-up of items—fit-and-flare minidresses, knitwear with wide-leg pants, and loose, collarless coats—appeared to be a standard luxury collection. However, the dresses were topped with asymmetrical leather corset tops, and the knitwear had a camisole attached to the front only. The coat's buttons were enormous, gradating in size toward the center. The wide-brimmed sunhat is crafted from jet black leather and is paired with ruffled black leather gloves that reach down to the elbows. The nautical-style pants have two rows of buttons down the front, but they're now fastened to the hips, so that if the wearer were to sit down, the buttons would dig into their buttocks. This can be seen as a parody of the elegant femininity that is characteristic of Anderson, who advocates "cross-gender" and creates unique clothing.
J.W. Anderson 15 Spring/Summer Collection
Inspired by 1980s New York style, SIBLING incorporates a sporty touch to create a positive sexiness. Sheer jackets accentuated shoulders, while knitwear featured 1980s Madonna-esque portraits. Shirts and dresses featured generous ruffles on the front plackets. Signature knitwear included experimenting with techniques like rubber bands and raffia, as well as three-dimensional crochet. The collection also featured long dresses with tiered ruffles and sexy, sheer dresses.
JIBLING 15SS Women's Collection
HUNTER ORIGINAL, celebrating its first spring/summer season, presented a collection centered around the pool and focused on "waterproof." Raincoats, parkas, and shorts were presented in a color palette of beige, yellow, aqua, and dusky mauve. Even accessories, such as clear vinyl overnight bags, have a strong waterproof image.
