New standard brand BPQC will be holding a pop-up shop for a limited time from March 8th to 14th at Urban Rosette/Promotion on the second floor of the main building of Isetan Shinjuku.

BPQC was rebranded in 2014 with Murakami Kaie as creative director, based on the concept of comfort basics for intelligent and refined adults.

Under the theme of "Living with BPQC," the pop-up shop will offer a wide range of products, from clothing to household goods, to help make everyday life more beautiful, smart, and comfortable.