Increasing men's beauty needs. Cosme Kitchen launches full-scale men's cosmetics section at all stores.

Nov 9, 2020
Cosme Kitchen, a select shop run by Mash Beauty Lab Inc. that carries organic and natural cosmetics from around the world, will begin opening a select corner for men, COSME KITCHEN HOMME, in part of the store on November 18th to meet the growing demand for men's cosmetics.


While the store's organic and natural cosmetics are originally unisex, the new men's section, COSME KITCHEN HOMME, will make it easier for men to pick up and choose from. In addition to natural ingredients, the store offers a unique selection of brands and items that are appealing to men, with packaging that is easy to use and environmentally friendly. Not only is it great for yourself, but it's also recommended as a gift for men.

We'll start by offering a selection of cosmetics, and in the future we plan to develop cosmetics specifically for men and announce collaboration projects with men's apparel brands. Cosme Kitchen will continue to propose a variety of items and new projects so that everyone can enjoy organic cosmetics more easily.

■Brands featured in [Cosme Kitchen HOMME]
giovanni, geosoap, nahrin, O skin & hair, THE PRODUCT, uka, WELEDA, YUME DREAMING Epicurian, ARGITAL, Antipodes, SHIGETA, SENSE. ONLY MINERALS, m.m.m, HIPPOPOTAMUS, W&FW, ethique, Sunfood SUPERFOODS and more...


■COSME KITCHEN HOMME to be featured in the magazine "OCEANS"!
The magazine "OCEANS" released on November 25th will feature a 16-page book-in-book special on "COSME KITCHEN HOMME." We're also planning to release an e-commerce exclusive kit featured in the magazine, stream videos on the Cosme Kitchen official Instagram account, and even have an Instagram Live!


Cosme Kitchen Official Instagram
https://www.instagram.com/cosmekitchen/

Cosme Kitchen Web Store
https://cosmekitchen.jp/



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