LOUIS VUITTON has announced the release of its new campaign, "L'INVITATION AU VOYAGE-VENICE," and the accompanying app, "Louis Vuitton PASS." Model Arizona Muse, who also appeared in the first campaign, plays the heroine. After meeting musician David Bowie in Venice at midnight, Muse is captivated by her beauty and performs a special version of "I'd Rather Be High," a track from his latest album, "The Next Day." The story revolves around Muse waking up from a cinematographic, dreamlike world to find a sheet of music inside a Louis Vuitton Vivienne bag from the Parnassair line. The full ad will be released on the official website on November 8th, followed by television commercials on the 10th and cinema ads in mid-November. Magazine ads will also begin appearing on the 11th, and newspaper ads on the 15th.
In addition, the new app, "Louis Vuitton PASS," will be released on the 2nd, allowing users to access a wealth of brand content by scanning the ad image featuring icons. The full ad and behind-the-scenes footage will also be available to watch early on the 7th. The soundtrack, character portrait gallery, and product details will also be revealed. The app is compatible with iOS and Android.
