A pop-up shop for Parisian children's clothing brand Bonpoint opens at Isetan. The Noel collection will be available first.

Nov 12, 2013

A pop-up shop for Parisian luxury children's clothing brand Bonpoint will open on the 6th floor of the Isetan Shinjuku Main Building on November 13th. It will run until the 19th. The shop will be showcasing its "Noel Collection," a Christmas-only offering before its general release in late November. The lineup includes dresses and accessories perfect for Christmas parties, as well as toys perfect for gifts, and other items to liven up the upcoming season. Items include a special set (¥52,500) featuring a cherry-print top, a white long tulle skirt, and a swan mask, all packaged in a silver suitcase; a miniature Parisian set featuring the Eiffel Tower, Arc de Triomphe, and Metro (¥21,000); and a set of six miniature dinosaurs and a canvas truck (¥18,900). Also available exclusively at Isetan: bracelets (available in seven colors) made of 18k gold plates woven with colorful thread. A workshop will also be held in a venue that recreates the interior of the main French store, where visitors can freely color snowflake-shaped stickers and stick them on wall panels.

Bonpoint is a children's and baby wear brand started in 1975 by Bernard and Marie-France Cohen, the owners of the Paris select shop "merci." Characterized by chic, sophisticated designs, its collections, which rival those of adults, are loved by celebrities around the world. In Japan, the brand is favored by Rinka and SHIHO. Outside of France, the brand is also available in countries around the world, including London, Milan, New York, Beverly Hills, Tokyo, Moscow, Dubai, Brussels, and Barcelona.
編集部
  • Bonpoint Noel Collection
  • The interior is modeled after the main store in France.
  • A miniature set of the Eiffel Tower, Arc de Triomphe and Metro that lets you recreate the streets of Paris
  • Perfect items for Christmas gifts
  • Bonpoint Snow Globe
  • Bonpoint Stationery
  • Bonpoint stuffed toy
  • Perfect items for Christmas gifts
  • A special set containing a cherry print top, a white long tulle skirt, and a swan mask in a silver suitcase.
  • Light gray rabbit print cotton pajamas and milk white birdcage print cotton pajamas (each comes with a pouch and stuffed toy)
  • Canvas Truck and 6 Mini Dinosaurs Set
  • Top: Set of 3 mini dinosaur toys, bottom: Set of 4 miniature cars (each with its own original pouch)
  • Miniature Eiffel Tower, Arc de Triomphe and Metro set
  • A bracelet made of 18k gold plate with colorful threads (7 colors available)
  • A bracelet made of 18k gold plated with colorful threads (7 colors available) - Isetan exclusive
  • The shop recreates the interior of the main store in France (photo is for illustrative purposes only).
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