Levi's(R) and New Balance are two brands built on solid history and tradition. At the same time, they are also two brands that are always looking to the future. This spring, Levi's(R) and New Balance teamed up to unveil their first collaboration. Now, for Fall/Winter 2020, the two brands are teaming up again to create the next generation of icons.

This new collection incorporates iconic elements from both Levi's(R) and New Balance, blending classic and contemporary styles. First up is the New Balance(R) 327, a modern reimagining of '70s style. Next comes the classic Levi's(R) Trucker Jacket, available in two men's and one women's styles with reversible padding. Stylish collaborative graphic t-shirts are also included.

The Levi's(R) x New Balance 327 (a LIFESTYLE shoe inspired by three iconic New Balance running shoes from the 1970s: the 320, 355, and Super Comp) combines retro 1970s styling with a modern asymmetrical design. The 327 is available in navy, indigo, and white, or navy, white, and gray for men, and gray, sky blue, and white for women. It features a '70s-style waffle sole and a modern, oversized New Balance "N" on the side. It also features a traditional New Balance tongue tag with the classic blue and white "NB" logo, as well as a red Levi's(R) tab sewn onto the side. The reversible padded trucker jacket features a classic denim "Levi's(R)" side and a reconstructed quilted "New Balance" side. The Levi's(R) side features three tones of indigo or three tones of gray for men, and a patchwork of sky blue, gray, and white denim for women. The New Balance side features a white background with a navy collar and cuffs for men, or a gray background with white sleeves for women, while the white background features gray sleeves and a sky blue collar. All three tracker jackets feature a large gray-toned New Balance logo on the underside of the quilted side, sewn with 3M reflective stitching to match the reflectivity of New Balance running sneakers.

Photographer, stylist, and creative director Cam Hicks photographed the campaign visuals, which explore the duality and Yin-Yang concept of reversible footwear and apparel panels.

Finally, the collection also includes a special-edition Levi's(R) x New Balance graphic t-shirt featuring a collage of advertisements for both the classic Levi's(R) and the original New Balance 320 running shoe. This is to celebrate the collaboration between two iconic brands, and expresses their pride in their history and traditions, while also looking to the future and moving forward.

■Product lineup
Men's *Only Levi's(R) apparel is available










Women's *Only Levi's(R) apparel is available




■Size range *Available sizes vary by store.
Levi's(R)
MS327LVA 25.0-29.0cm
MS327LVB 25.0-29.0cm
WS327LVA 22.0-25.5cm
New Balance(R)
MS327LVA 25.0-30.0cm
MS327LVB 25.0-30.0cm
WS327LVA 22.0-25.5cm

■Stores that carry this product
Levi's(R)
Levi's(R) Store Harajuku Flagship Store 03-6427-6107
Levi's(R) Store Shinjuku 03-5363-4501
Levi's(R) Store Shibuya 03-5456-9657
Levi's(R) Store Fukuoka Tenjin 092-738-2005
Levi's(R) Store Kobe 078-321-5607
Levi's(R) Store Osaka 06-6241-8134
Levi's(R) Store Kyoto 075-212-8750
Levi's(R) Store Umeda 06-4303-3224
Levi's(R) Store LINKS UMEDA 06-6485-0501
Levi's(R) Store Namba 06-6644-2479
Levi's(R) Store Dotonbori 06-4708-3352
Levi's(R) Store San-A Urasoe Parco City 098-894-4301
Levi's(R) Online Store https://www.levi.jp
ZOZO Online Store https://zozo.jp/shop/levisstore/
*Levi's directly managed stores only carry sizes up to 29cm.
New Balance
New Balance official online store https://shop.newbalance.jp/shop/g/gMS327LVA
New Balance Sapporo 011-205-0561
New Balance Harajuku 03-3402-1906
New Balance Roppongi 19:06 03-6434-0603
New Balance Nagoya 052-961-1906
New Balance Osaka 06-6578-9040
New Balance Fukuoka 092-707-1906
mita sneakers 03-3832-8346
KITH TOKYO
Sneakersnstuff Tokyo 03-6868-8801
atmos Sendagaya 03-5843-1017
BEAMS official online shop https://www.beams.co.jp/
ABC-MART GRAND STAGE ONLINE STORE https://gs.abc-mart.net/
ABC-MART GRAND STAGE GINZA 03-5524-1919
ABC-MART GRAND STAGE OSAKA 06-6213-6281
BILLY'S ENT ONLINE https://www.billys-tokyo.net/shop/
BILLY'S ENT TOKYO SHIBUYA 03-5466-2432
UNITED ARROWS & SONS 03-5413-5102
UNITED ARROWS & SONS ONLINE STORE https://store.united-arrows.co.jp/shop/uasons/default.html
Dover Street Market Ginza https://shop.doverstreetmarket.com/jp/
*Depending on the situation, United Arrows & Sons may change its sales to online store only. About the Levi's(R) brand Levi's(R) created the world's first jeans in 1873, released the 501(R) in 1890, and has brought a variety of famous products to the world based on the concept of "tradition and innovation." Levi's(R) jeans continue to set new standards with the 501(R) at their core throughout the ages, beloved by pioneers around the world who have pioneered the times, and continue to be cherished today as the ultimate classic. In 2019, the brand's iconic 501(R) won the Good Design Long Life Design Award, an award that recognizes designs that have the power to remain the standard, transcending values that change with the times.

About New Balance
Headquartered in Boston, Massachusetts, New Balance's mission is to "establish a global brand that demonstrates responsible leadership - one that athletes are proud to wear, employees are proud to promote, and communities are proud to embrace." Founded in 1906 as a manufacturer of arch support insoles and corrective shoes to treat flat feet, New Balance is a leading athletic brand that currently offers footwear and apparel for running, lifestyle, tennis, baseball, football, and golf. For more information about New Balance, please visit https://shop.newbalance.jp.
▼ New Balance Japan Official Twitter @newbalance_jp URL: https://twitter.com/newbalance_jp
▼ New Balance Official Instagram @newbalance URL: https://www.instagram.com/newbalance/



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