
Swiss luxury watch brand Hublot will release the "Classic Fusion Classico Ultra-Thin Shawn Carter Timepiece by Hublot," a limited-edition collaboration watch with artist Jay-Z (aka Shawn Carter), on the 20th. It was announced as part of the new "Shawn Carter Collection" by Jay-Z, a collaboration between Barneys New York, which offers cigar cases, cognac, fragrances, and more. Available in two colors, 18K yellow gold (¥3,265,500) and black ceramic (¥1,774,500), the watch features the star emblem, a motif of the "Shawn Carter Collection," on the dial. 25% of sales will be donated to the Shawn Carter Scholarship Fund, which provides post-secondary scholarships to economically disadvantaged youth. Hublot has previously partnered with sports and car brands. This time, the brand is taking on a new challenge by partnering with the music icon Jay-Z. The limited collaboration watch will be available at Barneys New York and authorized Hublot retailers. (In Japan, it will be available exclusively at the Hublot Boutique Ginza.)


















