EMILIO PUCCI will open pop-up stores at Ginza Mitsukoshi (November 27th to December 10th, 1st floor G Space) and Isetan Shinjuku (December 4th to 31st, 3rd floor West Park).

The pop-up stores will sell bags and scarves, focusing on small leather items perfect for Christmas gifts from the 2013 Autumn/Winter and 2014 Resort collections. They will also feature the brand's signature colorful accessories.

In addition, special shopping bags with vibrant prints will be available exclusively at both stores. Customers who spend over 50,000 yen (tax included) will receive a free mobile phone strap.

In addition, a popular edition of "Pucci" (10,500 yen), a book filled with Emilio Pucci's creations and published by TASCHEN in 2010, will be available for pre-sale at Isetan Shinjuku from the 20th ahead of the event. This book explores Emilio Pucci's 60-year history and the many revolutions he has ushered in the world of fashion. Written by fashion editor Vanessa Friedman, with a prologue by Emilio Pucci's daughter, Laudomia Pucci, it features numerous photographs, drawings, and advertisements from the archives of the Emilio Pucci Foundation. There are four cover designs, one of which is exclusive to the Isetan Shinjuku store.