BVLGARI's DIVA collection expresses the elegant style of a glamorous woman reminiscent of the film "Dolce Vita." This fall's new collection, with "charm" and "femininity" as its keywords, features one-of-a-kind high jewelry pieces, jewelry from the "medium high collection," high jewelry watches, precious skin bags, and eyewear. The collection features attractive designs that combine elegance with a casual playfulness, such as a necklace lavishly decorated with cabochon-cut precious stones, a Bvlgari design, and a fan-shaped necklace inspired by the geometric makeup worn by Elizabeth Taylor in the film "Cleopatra."

And the "diva" chosen to wear these enchanting Bulgari jewelry is Carla Bruni-Sarkozy, whose brilliance grows with each transformation from supermodel to musician to first lady.

In the early 1990s, supermodels appeared at the Milan and Paris fashion shows. The stage instantly became dazzling and heated when they strode down the runway in designer dresses. Among them, it was Carla who exuded a particularly noble aura.

She retired from modeling in 1997 and turned to music. Her languid voice and melodies captivated audiences, and her first album, "Quelqu'un m'a dit" (Rumor on the Wind), became a huge hit, selling more than 20 million copies.

Furthermore, in 2008, her surprise marriage to then-French President Nicolas Sarkozy became headline news and was broadcast worldwide. Even after becoming First Lady, Cara continued her musical career, donating her album proceeds to causes facing social challenges such as poverty and education. Even after Sarkozy left politics, her social contribution activities continued.

The images for the advertising campaign featuring Cara were created by photographer Terry Richardson, who has worked for top fashion magazines such as Vogue and Harper's Bazaar. The shoot took place at the Bvlgari flagship store and cafe on Via Condotti in Rome, the birthplace of Bvlgari. Terry's unrestrained touch brings Cara, clad in fantastical jewelry, to life.