JIMMY CHOO opened a pop-up store featuring the 2014 Cruise Collection in the handbag promotion space on the first floor of the Isetan Shinjuku store on November 27th. It will be open until December 10th.

Based on the theme of the latest collection, "Cocktail," new bags in spring-like pastel colors are on sale. The store will also be selling the trendy large soft clutch "ALLISON" (127,050 yen) and the new shoulder bag "ANNA" (197,400 yen), available exclusively at Isetan.

In addition, from December 4th to 17th, a shoe pop-up event will be held on the second floor of the store as part of a women's shoe promotion. Based on the concept of the "Perfect Shoe Wardrobe," the "CHOO 24:7" collection, which can be worn day or night, from casual to dressy, will be available, as well as new colors of the popular high-top sneaker "TOKYO" (82,950 yen). Made from three materials - suede, calfskin and snakeskin - the bag will be available exclusively at the store in two colours - lychee and lime.