Valentino will be pre-selling the new Spring 2014 collection from its iconic "ROCKSTUD" series, based on neon colors (fluorescent colors), at the Shoe Promotion Stage on the second floor of the Isetan Shinjuku store from November 20th. The collection will run until December 3rd.

The event will feature a neon pink tote bag (220,500 yen), strap shoes (109,200 yen), a neon camouflage chain bag (265,650 yen), and sneakers (79,800 yen).

The key theme for Valentino Spring 2014 is "FLUO COUTURE." Clothes and accessories in neon colors such as pink, yellow, and green will be featured. The artificial colors are inspired by the rebellious furniture of pop artist Allen Jones.