During pregnancy, your body shape changes as your belly grows, and your physical condition and skin condition also change. Questions like, "Will I no longer be able to wear fashionable clothes?" and "What cosmetics are best?" arise one after another. In such cases, what items would a specialist recommend?


Maternity stylist Nozomi Shimada, who works on the baby and children's floor of Isetan Shinjuku, introduces her recommended items, chosen from her realistic perspective as a seven-month pregnant woman.

Don't give up on fashion! Enjoy maternity fashion

During pregnancy, watching your growing belly brings me such joy as I can see my baby growing. It's important to choose comfortable clothes during pregnancy so as not to put strain on your precious baby and your own physical condition. However, as a lifelong fashion lover, I wanted to be able to wear clothes I was happy with every day, even during my pregnancy. That's why I didn't compromise on my maternity clothes. Compared to four years ago, when I gave birth to my first child, there are now more maternity clothes that combine functionality and style, so the range of "maternity fashion" has expanded.


I continue to wear clothes I wore pre-pregnancy that are loose around the stomach as long as they fit. In fact, the dress I'm wearing today isn't maternity-appropriate, but I'm still able to wear it comfortably even at seven months pregnant. However, I recommend switching to maternity bottoms as soon as possible. Because of the nature of my job as a salesperson, I am basically standing while working, so my stomach can get bloated, but even then, if I wear maternity bottoms, I don't feel any discomfort and can feel at ease.

Recommended Maternity Clothing

COMME CA BLANC DOEUF Satin Long Shirt Dress Available in 3 colors ¥28,600 (tax included)
This shirt dress is a really stylish piece that really embodies this year's trends, and I really love it. Not only do they look great, they feel great against the skin, are comfortable and easy to move in, even with a big belly, and the wide opening in the front means they'll definitely be useful for breastfeeding after giving birth. Isetan's maternity clothing section is filled with stylish and functional pieces like these, which makes me feel like fashion is fun even during pregnancy, and I often hear the same feedback from customers.

Points to Consider When Choosing Maternity Clothes

Many of the maternity clothes sold at Isetan Shinjuku can be worn from pregnancy through postpartum, allowing for long-term wear. Pregnant women's skin can become dry and sensitive, and after giving birth, they'll be coming into contact with the delicate skin of a newborn baby, so I want to be particular about the quality of the materials.

And, from now on, it's important to be especially careful about the cold. It's said that cold is strictly prohibited for pregnant women, so I choose maternity clothes that will keep you warm. However, you want to avoid anything that makes you look bulky, both for aesthetic reasons and ease of movement. I choose thin items that contain wool, or delicate fleece-lined items that don't get bulky. I work in the sales floor every day, so I'd like to introduce some of my top picks that I feel I need, coordinated together.

Introducing recommended outfits!

COMME CA BLANC DOEUF Rib Knit, 4 colors, ¥19,800 (tax included)
This 2-way knit can be worn either front or back, so you can create two different looks with just one piece, and after giving birth, you can wear it as nursing wear by wearing the buttoned side forward. The skirt's belt can be adjusted to fit your stomach, and as it's a wrap skirt, the opening in the front makes it easy to move around when standing or squatting. It's also available in beige, khaki, and black, and its elegant design makes it a popular item for commuting.

COMME CA BLANC DOEUF Striped Cut and Sewn Top, 3 colors, ¥18,700 (tax included)COMME CA BLANC DOEUF Excellent Fleece-Lined Pants, 2 colors available, ¥19,800 (tax included)
This striped shirt features stylish, relaxed drop shoulders and a soft, comfortable material that hugs your skin for a sophisticated look, making it a useful piece for everyday wear. The double-layered front allows you to breastfeed without a cape. The pants feature a clean, center-pressed silhouette, making them perfect for both the office and formal occasions. The fleece lining is also a plus. Even though they're thin, they provide excellent protection for your legs and waist from the cold.

See More Maternity Wear

Your body changes during pregnancy. Things I'm paying more attention to now

With my first child, I only had to worry about my baby and my own health. But now, as a pregnant woman raising a rambunctious 4-year-old boy, I'm busier than ever and can't always prioritize my own health. Because of this, I'm increasingly relying on products that can quickly and easily protect my health and skin without taking up too much time. Here are some of my favorite products and recommendations.

Favorite care item

Made of Organics Manuka Honey + Chamomile Spray, Orange Flavor, 1,620 yen (tax included)
A delicious spray that you can spritz into your mouth anytime, anywhere, every day. A blend of botanical ingredients with Manuka honey, Leatherwood honey and chamomile extract as key ingredients. It's a hassle-free product that requires just one spray, making it easy to incorporate into your busy daily routine.

View Made of Organics items

MAMA&KIDS UV Light Veil SPF23 PA++ 90ml ¥2,640 (tax included)
It's so light and smooth that my 4-year-old son doesn't mind wearing it, and he loves using it as a makeup base. It also saves time on makeup, which is a huge help. My son's skin is thin and susceptible to UV damage, so I plan to incorporate it into my baby's care routine after giving birth.

View Mom & Kids Items

What are the best purchases made by real pregnant women working at Isetan?

I'd like to introduce some more products that I've personally tried and truly found to be great. Isetan has a wide selection of products perfect for pregnant women and mothers. Isetan is unique in that we can introduce products not only in the maternity and baby department where we work, but also across floors. I hope you'll stop by.

For postpartum body line care!

Wacoal Maternity Postpartum Girdle "Shape Mommy Girdle" ¥18,700 (tax included)
This girdle is recommended for those who want to quickly restore their postpartum figure. It works on sagging waist and tummy, lifting the hips and beautifully shaping the bottom silhouette after giving birth, and the visible changes are amazing! After giving birth to my first son, it gave me a sense of security, like it was encasing my pelvis, which had opened up, and it helped straighten my posture, so wearing it was very comfortable. I'm also very happy that three months after giving birth, I can now easily wear bottoms that were too tight before giving birth.

A Delicious and Fun Food Delivery Service

This is a delivery service that brings you ingredients carefully selected by buyers from Isetan's "department store basement" right to your door, and they're all just delicious! The tofu has a rich, sweet flavor, and the eggs are rich and fresh. With "ISETAN DOOR," pregnant women with large bellies and mothers with small children can be relieved of the burden of shopping, which can be a huge burden. I plan to make full use of it from now on. We also recommend the limited-time trial set available for 1,980 yen!

ISETAN DOOR is available here **Content may be subject to change or termination without notice.


Organic items you can use with your children

MAMMA BABY
This body care, hair care, and sanitizing brand is a hugely popular cosmetics brand, boasting the authentic quality of a pharmaceutical company, organic products that mothers appreciate, and affordable prices. Its adorable appearance also makes it a popular gift.

The shampoo, which can be used on newborns, is convenient and can be used to wash the entire body. I also like that it's organic, so it's environmentally friendly even when used generously every day. The body soap is a great product, leaving skin moisturized and smooth, and lathers well and rinses off easily. We also recommend the hand cream, which disinfects while also being packed with naturally derived moisturizing and protective ingredients.

This special kit, which includes shampoo, body soap, a soap for gently washing delicate newborn baby hands, and a moisturizing oil that can also be used for baby massage, is recommended for those who want to try it out. It is also popular as a travel item or gift.

View Mama Baby items

If you would like to hear more from Shimada-san at Isetan Shinjuku and have her give you some advice, why not try the service via the LINE app?