FASHION HEADLINE's popular feature, "I want to see the eco-bags used by stylish people!", introduces stylish eco-bags that are super popular in Italy. We're sending these out with the hope that you'll buy some as souvenirs in the near future, when we can travel abroad again without hesitation!

Eco-bags are already mainstream in Italy, a fashion trendsetter. You often see stylish Italian women on the streets, stuffing their eco-bags with lots of groceries. As a country that favors bright, vibrant fashion, there's a wide variety of original eco-bags with unique prints and materials! Check out these 10 must-haves now.

01. Uashmama

"Uashmama" means "a mother washing her child thoroughly." This miscellaneous goods brand was founded by four sisters in Tuscany, Italy's artisan capital. All of the items are handmade by artisans. The paper-like material is made from natural wood fiber, primarily recycled newspaper. Its durability and convenience—it's completely washable—make it a huge hit.

02. Rinacente

Rinacente, a long-established luxury department store located right in front of Milan's most famous tourist attraction, the Duomo, offers eco-friendly cotton tote bags. These highly talked-about items are often featured in seasonal collaborations with artists and prints of vintage Italian advertisements.

03. 10 Corso Como

10 Corso Como is Milan's most sophisticated select shop. The shop is popular for its unique interior that blends fashion and art, and its original eco-bags are one-of-a-kind. Available in a wide variety of sizes and colors, including tote, handbag, and Boston bags, these bags feature the cute "◎" logo!

04. Eataly

Eataly, a high-end food market said to stock all the ingredients you need for Italian cooking, is always bustling with activity thanks to its wide selection and stylish displays. While they also offer eco-bags made from cotton and nylon, the most popular item is this "wine bottle bag." This tall bag, which can easily fit four bottles of wine, is unique to Italy, a country known for its wine-loving culture, and would make a wonderful souvenir.

05. Atelier Settembre

The Italian brand "Atelier Settembre" offers handbags that fold up compactly. They come in a variety of materials and prints, all of which are highly designed and popular not only in Italy but throughout Europe. They're perfect not only as eco-friendly shopping bags, but also as everyday outing bags.

06. Bio C'bon

Bio C'bon, an organic supermarket from Paris, France, has recently been gaining attention for its high-quality organic produce. The original eco-bag features the store's catchy pineapple character and is an environmentally friendly tote bag made from 100% recycled materials.

07. Il Bisonte

Il Bisonte is a bag and leather goods brand from Florence that's well-known in Japan. This tote bag, featuring a unique jacquard weave, not only looks chic, but is also crafted from high-quality leather and durable, making it a long-lasting favorite. The leather changes color over time, making it a bag you'll likely grow to love the more you use it.

08. Envirosax

Envirosax, an Australian brand, is an excellent eco-bag that is foldable, thin, and durable, with a weight capacity of 20kg. Featuring prints of plants and nature as a message of environmental protection, its vibrant colors and summery vibe complement Italian women's fashion perfectly, making it rapidly gaining popularity.

09. Duomo

The original bags offered by the Duomo, Italy's largest Gothic church, are popular not only with tourists but also, surprisingly, with local Italians. The reason for this is their convenient waterproof nylon material and lightweight design! With more and more people choosing bicycles as their mode of transportation in urban areas, backpacks that leave your hands free seem to be trending.

10. MUDEC

Among Milan's many museums, the Museo del Couture (MUDEC for short), a cultural museum opened in 2015, is a new attraction highly acclaimed by art and fashion professionals. While eco-bags from galleries and art museums are a classic favorite, carrying a MUDEC bag might just get you noticed.


Here are 10 popular eco-bags from Italy that will make a great addition to any outfit. Have you found an eco-bag that catches your eye? If you're able to visit Italy again someday, be sure to use this as a souvenir reference.