Lace Cape ¥3,999 Lace Mini Dress ¥2,499
H&M is pleased to announce a collaboration with gothic fashion brand The Vampire's Wife. The brand was designed by British model Suzie Cave and has many fans within the fashion industry. The Vampire's Wife is known for its pieces that flatter the body with flattering curves and seductive detailing, fully emphasizing the beauty of women and their bodies. This collection is innovative in both its unique concept and fabric structure, and the clothing is primarily made from sustainable materials. The collection will be available exclusively from October 22, 2020 on the official online site (hm.com) and at five stores: Shibuya, Shinjuku, Harajuku, Nagoya Matsuzakaya, and Shinsaibashi.

Velvet mini dress ¥3,999 Large collar ¥1,299 Big sunglasses ¥2,499
【About the collection】

Lace Mini Dress ¥2,499 Lace Vampire Mittens ¥1,299 Charm Bracelet ¥2,499
Lace cape ¥3,999 Printed T-shirt ¥1,799 Pendant necklace (short) ¥1,299 each Pendant necklace (long) ¥2,499
"I am truly honoured to be the designer and creative director for the collaboration between The Vampire's Wife and H&M. The dark and sensual world of The Vampire's Wife makes for an interesting collaboration that is different from anything we've done before. I hope that those who wear this collection will feel as much joy as I did in creating it." (Creative Director and Designer Suzie Cave)

Bow detail velvet dress ¥5,999 Set of 5 rings ¥1,299
"Through this collection, H&M and The Vampire's Wife hope to empower and inspire women, allowing our customers to enjoy their best fashion sense with confidence. We have been following Susie's energy and brand values for a long time, and this collection is very special to us, so we are thrilled to be working on it together. " (Maria Östblom, Head of Womenswear Design, H&M)

Long lace dress ¥8,499 Big sunglasses ¥2,499
Suzie Cave is the creative director for the campaign and, together with H&M, will draw us into the world of "The Vampire's Wife," which is based on strength, fragility, intimacy, the unknown and femininity. The campaign stars brand muse Samantha Snow, model Eva Apio, and British poet and model Greta Bellamacina, and uses images and video to express the brand's shared values of innovation and female empowerment.

【Product Details】
*Excerpts shown.

Lace Cape ¥3,999
Lace Mini Dress ¥2,499
Velvet mini dress ¥3,999
Ribbon detail velvet dress ¥5,999
Lace Long Dress ¥8,499
Printed T-shirt ¥1,799
Large color ¥1,299
Lace pattern shopper ¥3,999
Lace Vampire Mittens ¥1,299
Big Sunglasses ¥2,499
Pendant necklace ¥1,299 each
Pendant necklace ¥2,499
Set of 10 earrings and ear cuffs ¥1,499
Set of 5 rings ¥1,299
【Collection Details】
Number of Product Types: 19
Price Range: ¥1,299 - ¥8,499
Available at: Shibuya, Shinjuku, Harajuku, Nagoya Matsuzakaya, Shinsaibashi, and the official online store (hm.com)
【H&M Magazine】
URL: https://www2.hm.com/ja_jp/life/culture/inside-h-m/introducing-the-vampires-wife-x-hm.html






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