Ueni Trading Co., Ltd., the exclusive distributor in Japan for the German watch brand DUFA, will release the Breuer Automatic, a simple mechanical watch with high visibility, on October 20th.
https://deutsche-uhrenfabrik.jp/
DUFA's Breuer Automatic is a collection of slim, simple mechanical watches with highly visible indices for practical use.
The watch features highly visible Arabic numeral indices, and the embossed seconds track is clearly visible to the wearer. The semicircular skeleton case back allows you to enjoy the movement in action. Furthermore, the slim case is combined with a domed glass to highlight the modern design.
It comes in two colors: an ivory dial with a beige leather strap that accentuates a feminine look, and a black dial with a gray leather strap that creates a calm and cool image.
【Product Features of the Breuer Automatic】
1. Highly visible Arabic numeral indexes
"Lessibility" is a specialty of DUFFA. The embossed seconds track is also clearly visible to the owner.
2. Semicircular skeleton case back
The case back is a semicircular skeleton back, allowing you to enjoy the movement in action. The rotor is engraved with the Duffer icon.
3. Modern design that adds elegance to your wrist
The slim case combines with the domed glass to highlight the modern design. You can enjoy different looks depending on the angle from which you view it.
【Sales details for "Breuer Automatic"】
■Product name: Breuer Automatic
■Model number: DF-9011-0A/DF-9011-0B
■Price: 50,000 yen each + tax
■Sales locations: Department stores, watch retailers, select shops, DUFA official online store
■Released by: Ueni Trading Co., Ltd.
■Official website: https://deutsche-uhrenfabrik.jp/
【Motifs of the Breuer Automatic】
1. Bauhaus (1919-1933)
Founded in Germany in 1919, DUFA is a comprehensive art and architecture school that includes crafts, photography, and design. It can also refer to the rationalist and functionalist arts that derive from it. It is considered a design institute that created the aesthetic foundations for some of history's most important designers and continues to influence design and artworks around the world. Its outstanding designs are mass-produced, and its techniques and ideas are still passed down to many designers and architects today. 2. Marcel Breuer A Hungarian modernist, architect, and furniture designer, his signature work is the Wassily Chair, made from bent metal tubing. He is one of the fathers of modernism, emphasizing the importance of modular structure and single forms. About DUFA Founded in 1864 as a manufacturer of music boxes and clock movements, DUFA rose to prominence in the German watch market in the 1920s. Later, DUFA inherited the legacy of the Bauhaus design school, which originated in Weimar, Thuringia, a city known as the "holiday state" for its tranquil streets, and developed a collection of simple, streamlined watches. This collection of watches, which pursues functional beauty, is beloved for its pride in precision manufacturing and the rugged, no-nonsense approach characteristic of German timepieces. The brand name comes from Deutsche Uhrenfabric (German watch factory).
【Brand Features】
1. A watch brand that represents German watch history
In the 1920s, DUFA made a name for itself as a leading brand in the German table and wall clock industry. Even now that the brand has shifted to watches, it continues to captivate fans.
2. Simple and Uncluttered Bauhaus Design
This design is inspired by the masters of the prestigious Bauhaus design school, Germany, who advocated the "elimination of all waste."
3. MADE IN GERMANY
While maintaining the high quality of German-made products, the price range is centered around 30,000 to 50,000 yen.
Since many German-made watches are high-priced brands, the appeal of this brand is its cost performance, with little competition in domestic distribution.
【UENI BOEKI】
A specialized trading company handling brands such as watches, fashion accessories, and fragrances. We hold the industry's number one share* in the import and wholesale of international brand products. Building on our track record and know-how as an import and wholesaler, we are expanding our business as an authorized Japanese distributor and original brand. While serving as the exclusive distributor for Versace Watches and Henry London in Japan, the company also develops Angel Clover and Pelle Morbida as a manufacturer, and operates a wide range of brands with a wide-ranging business model.
Click here for company press release details
https://deutsche-uhrenfabrik.jp/
DUFA's Breuer Automatic is a collection of slim, simple mechanical watches with highly visible indices for practical use.
The watch features highly visible Arabic numeral indices, and the embossed seconds track is clearly visible to the wearer. The semicircular skeleton case back allows you to enjoy the movement in action. Furthermore, the slim case is combined with a domed glass to highlight the modern design.
It comes in two colors: an ivory dial with a beige leather strap that accentuates a feminine look, and a black dial with a gray leather strap that creates a calm and cool image.
【Product Features of the Breuer Automatic】
1. Highly visible Arabic numeral indexes
"Lessibility" is a specialty of DUFFA. The embossed seconds track is also clearly visible to the owner.
2. Semicircular skeleton case back
The case back is a semicircular skeleton back, allowing you to enjoy the movement in action. The rotor is engraved with the Duffer icon.
3. Modern design that adds elegance to your wrist
The slim case combines with the domed glass to highlight the modern design. You can enjoy different looks depending on the angle from which you view it.
【Sales details for "Breuer Automatic"】
■Product name: Breuer Automatic
■Model number: DF-9011-0A/DF-9011-0B
■Price: 50,000 yen each + tax
■Sales locations: Department stores, watch retailers, select shops, DUFA official online store
■Released by: Ueni Trading Co., Ltd.
■Official website: https://deutsche-uhrenfabrik.jp/
【Motifs of the Breuer Automatic】
1. Bauhaus (1919-1933)
Founded in Germany in 1919, DUFA is a comprehensive art and architecture school that includes crafts, photography, and design. It can also refer to the rationalist and functionalist arts that derive from it. It is considered a design institute that created the aesthetic foundations for some of history's most important designers and continues to influence design and artworks around the world. Its outstanding designs are mass-produced, and its techniques and ideas are still passed down to many designers and architects today. 2. Marcel Breuer A Hungarian modernist, architect, and furniture designer, his signature work is the Wassily Chair, made from bent metal tubing. He is one of the fathers of modernism, emphasizing the importance of modular structure and single forms. About DUFA Founded in 1864 as a manufacturer of music boxes and clock movements, DUFA rose to prominence in the German watch market in the 1920s. Later, DUFA inherited the legacy of the Bauhaus design school, which originated in Weimar, Thuringia, a city known as the "holiday state" for its tranquil streets, and developed a collection of simple, streamlined watches. This collection of watches, which pursues functional beauty, is beloved for its pride in precision manufacturing and the rugged, no-nonsense approach characteristic of German timepieces. The brand name comes from Deutsche Uhrenfabric (German watch factory).
【Brand Features】
1. A watch brand that represents German watch history
In the 1920s, DUFA made a name for itself as a leading brand in the German table and wall clock industry. Even now that the brand has shifted to watches, it continues to captivate fans.
2. Simple and Uncluttered Bauhaus Design
This design is inspired by the masters of the prestigious Bauhaus design school, Germany, who advocated the "elimination of all waste."
3. MADE IN GERMANY
While maintaining the high quality of German-made products, the price range is centered around 30,000 to 50,000 yen.
Since many German-made watches are high-priced brands, the appeal of this brand is its cost performance, with little competition in domestic distribution.
【UENI BOEKI】
A specialized trading company handling brands such as watches, fashion accessories, and fragrances. We hold the industry's number one share* in the import and wholesale of international brand products. Building on our track record and know-how as an import and wholesaler, we are expanding our business as an authorized Japanese distributor and original brand. While serving as the exclusive distributor for Versace Watches and Henry London in Japan, the company also develops Angel Clover and Pelle Morbida as a manufacturer, and operates a wide range of brands with a wide-ranging business model.
Click here for company press release details
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